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Marketing & Communications Specialist

3 weeks ago

Toronto, Canada VersaFi (Formerly WCM) Full time

**Job Title**:Marketing & Communications Specialist

**Organization**:VersaFi (formerly WCM)

**Position Type**:Full Time - Permanent (Toronto area - hybrid)

**Start Date**:Immediate

**Reporting to**:Chief Marketing, Communications & Research Officer

**About VersaFi (formerly WCM)**

VersaFi is a national not-for-profit organization founded in 1995. Our mission is to accelerate equity for women in Canada’s finance sector. We do this by fostering a pipeline of talent at all levels; by being the leading voice and advocate for women in the sector; and by working with sector leaders to implement impactful and lasting structural and cultural change. We are a creative, collaborative and engaged team dedicated to making an impact for all women in finance.

We execute our mission through:
1. Industry-leading professional development programs and events

2. Actionable research

3. Active partnerships within the finance sector

Our partners include the major Canadian financial institutions, independent and foreign dealers, asset managers, insurance firms, major pension plans, regulatory agencies, stock exchanges, and advisory firms. Our community of over 4,000 professional and student members makes VersaFi the largest network of professionals in Canadian finance.

**Job Description: Marketing & Communications Specialist**

The Marketing & Communications Specialist will collaborate closely with the Chief Marketing, Communications and Research Officer, senior management, and cross-functional colleagues to develop and execute marketing and communications plans across channels. This role encompasses content creation (social media, website, video), website management, social media management, and membership communication campaigns. Additionally, you will play a vital role in enhancing brand awareness and driving member engagement through impactful marketing initiatives.

**Job Responsibilities and Duties**
- **1. Social Media Management & Measurement**_
- Manage the organisation’s social media platforms (LinkedIn, Instagram, YouTube), including content creation in partnership with VersaFi leaders, management of approvals, creation and maintenance of a planning calendar, and management of platform analytics.
- Create, schedule, publish and measure organic and paid content across platforms.
- Administer tools to support social media management.
- Develop short, member-focused videos for digital/social channels.
- Provide real-time social media coverage at events and programs.
- Monitor social media trends, audience engagement; implement analytics and reporting.
- Generate content and collaborate with internal teams to produce newsletters and Job Board Digests.
- Create and distribute targeted member e-blasts for events and programs.
- **3. Website Management**_
- Post and update website content, including articles, news releases, blogs, graphics, and stakeholder information.
- Collaborate with colleagues and external vendor to ensure smooth website functionality. Ensure all website content adheres to brand guidelines and organizational strategies.
- **4. Public Relations and Media Support**_
- Oversee press release distribution, and update website postings.
- Maintain a media tracker and generate media coverage reports.
- Monitor media activity; escalate as appropriate.
- **5. Event Support**_
- Assist with event logistics, as required.
- Live social media updates during events and programs.

**Required Skills and Experience**
- **Post-secondary degree or diploma**in marketing, communications, business administration, or a related discipline.
- **2+ years of experience**in marketing, digital marketing, or social media management.
- **Proficient in Google environment, including experience with Google analytics. Proven experience managing social media platforms**(LinkedIn, Instagram, YouTube) using tools like Hootsuite and Linktree.
- **Ability to create short-form video content**for digital and social media platforms.
- **Strong organizational and time management skills**to manage multiple projects in a fast-paced environment.
- **Ability to work independently**while collaborating effectively with cross-functional teams.

**Considered an asset**:

- Experience in the finance industry and/or agency experience.
- Experience in event support and live social media coverage is a plus. -Bilingual (English/French).

**HOW TO APPLY**

Please send all documentation in one PDF.
- Resume

At VersaFi, we are committed to inclusivity, and championing equitable workplaces. If you require any accommodations, please contact us at:
Pay: From $47,277.47 per year

Flexible language requirement:

- French not required

Work Location: Hybrid remote in Toronto, ON M5C 2V9

Application deadline: 2025-05-30