Vice President, Marketing

Established in 2020, Mini Mall Storage Properties (MMSP) has been successfully acquiring storage facilities throughout North America with rapid expansion in the United States. We have a team of talented and diverse self-storage experts who span across 12 states and 7 provinces to support and manage our rapid growth across North America. With over 37,000 units and almost 5 million square feet of self-storage space, our goal is to make storage simple and accessible throughout life’s transitions.

The Mini Mall vision is to provide storage seekers with convenience and state-of-the-art technology. As such, we offer affordable storage solutions equipped with industry-leading safety, security, and innovation. With expansive growth comes exciting opportunity; our talented team is dynamic, diverse, and inclusive. We collaborate effectively across our business functions to achieve our collective goals to redefine the self-storage experience.

**WHAT WILL YOU DO?**
- Develop, oversee, and monitor the execution of the MMSP Marketing strategy.
- Lead a marketing team and effectively manage the MMSP brand, demand creation, lead conversions, and tactical projects.
- Support the implementation of martech tools and platform integrations to optimize the website, enhance lead nurturing programs, improve performance reporting, and streamline existing processes.
- Build out acquisition support and marketing integration strategy.
- Oversee customer journey map enhancements and refinement.
- Bring a continuous improvement focus and proactive mindset on how and where we market.
- Provide analytics and cost benefit analysis on marketing initiatives.

**WHAT WILL YOU NEED?**
- Degree or diploma in marketing and/or equivalent work experience.
- Minimum 10 years’ experience in roles with progressive responsibility in marketing, communication, and marketing analytics with at least 5 years of this experience overseeing performance-driven teams.
- Strong track record of developing brands, increasing prospect and customer engagement, and generating business growth throughout North America.
- Best-in-class, customer-oriented marketer who understands how to manage multiple projects, tasks, and deadlines objectively. B2C strategy and engagement experience is critical.
- Comfort in and capable of getting hands on, into the weeds, and then flexing back into strategy mode in the same moment. We are looking for a leader that has depth and experience managing a high functioning in-house team of specialists, with the broad ability to individually develop communications, create reporting dashboards, and assess lead gen gaps through data analysis when the need arises.
- In-house web, communications, and martech team leadership experience is necessary.
- Able to reference measurable examples of past marketing success, demonstrating strong analytical and data capabilities that have led to results in brand awareness, engagement, etc.

**WHAT DO WE OFFER?**
- We live and breathe our core values. We make a difference and have a positive impact on people. We act responsibility and hold ourselves, and each other, accountable. We are a community with a shared ambition to unify our teams and customers. We act deliberately, and always with integrity and compassion.
- With the support from your teammates and senior leadership, you will be empowered to do things differently, grow personally and professionally, and bring your whole self to work. There's no limit to the impact you can make.
- We provide a competitive compensation package comprised of a group benefits plan, generous GRSP matching, and executive bonus program.
- We are committed to a safety-first work environment.
- What makes us different makes us stronger. We strive to ensure Mini Mall Storage Properties is a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be — and bring — their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment._

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