Marketing Coordinator

1 week ago

Burlington, Canada Groupe Touchette Inc. Full time

**Responsibilities**
- **Campaign Development and Execution**
- Collaborate with cross-functional teams (merchandising, graphic design, sales, etc.) to develop and implement B2B programs and promotions that align with business objectives.
- **Digital Marketing**
- Monitor and report on the performance of marketing campaigns using key metrics.
- Provide insights and recommendations for continuous improvement.
- Implement web banners on our ordering portal to enhance user experience and drive engagement.
- Plan, execute, and monitor paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
- **Events & Sponsorships**
- Plan and execute participation in industry trade shows and events to enhance brand visibility and generate business leads.
- **Administrative Support**
- Participate in the development, management and monitoring of marketing budgets.
- Assist in the development of various strategic and tactical marketing presentations.
- Coordinate the various internal and external assignments and promotions.
- Assist the Marketing Manager in carrying out various mandates and projects.

**Key Success Factors**
- Passionate: Graduate in Business Administration, Marketing or equivalent program and you demonstrate a keen interest in marketing and the tire industry. To date, you have acquired 5-8 years of experience and are motivated to use your skills and knowledge in marketing.
- Willingness to innovate: You are an entrepreneur and autonomous and always seek to push your limits. Curious, you are on the lookout for best practices and every opportunity is good to put your creativity to work.
- Language skills: You demonstrate a strong interest in words and languages and are very creative when it comes to composing an oral or written message to an audience. Proficiency in French is considered an asset.
- Strategic vision: With a developed business sense, you can implement marketing action plans that follow the company's objectives.
- Computer expertise: You are very comfortable with the Microsoft Office suite, and you master the intermediate functions of Excel (pivot table, formulas, etc.). You were born with social media and know how to use different graphics software.
- Customer orientation: Your analytical mind allows you to understand customer needs. With remarkable interpersonal skills and excellent communication skills, you have an ease in creating business relationships and thus increasing the company's revenues.

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