Marketing Partnerships and Sponsorship Manager

1 week ago

Markham, Canada Pet Valu Full time

Location: Markham, Ontario

**Job Description**:
Job Summary

We are seeking a dynamic and results-driven Marketing Partnerships and Sponsorships Manager to join our Marketing team. In this role, you will be responsible for developing and managing strategic partnerships and sponsorships that align with our brand and business objectives. You will play a crucial role enhancing brand awareness among devoted pet lovers and driving traffic and revenue growth through mutually beneficial collaborations.

Essential

**Responsibilities**:
Development:

- Identify potential partners and sponsors that align with our brand and target audience.
- Initiate and nurture relationships with prospective partners through effective communication and negotiation.
- Draft, negotiate, and finalize partnership and sponsorship agreements

Strategy:

- Create and execute a sponsorship strategy that supports our marketing and business goals.
- Recommend the appropriate level of sponsorship investment based on partner objectives and budget.
- Collaborate with external agencies and internal teams to ensure alignment between sponsorship activations and marketing campaigns.
- Manage all aspects of the partnership and sponsorship relationships to ensure mutual success.

Measurement:

- Work with the Analytics teams to track and analyze the performance of partnerships and sponsorships to evaluate their impact on brand visibility and revenue.
- Use data-driven insights to optimize future partnerships and sponsorships.

Event and Activation Management:

- Oversee the planning and execution of events and activations related to partnerships and sponsorships.
- Coordinate logistics, branding, and promotional efforts for sponsored events.
- Ensure that all events align with brand values and messaging.

Budget Management:

- Develop and manage the budget for partnership and sponsorship activities.
- Monitor spending and provide regular financial reports to leadership.

Reporting and Documentation:

- Maintain detailed records of all partnership and sponsorship agreements, communications, and outcomes.
- Prepare regular reports and presentations for management and stakeholders.

Stakeholder Collaboration:

- Collaborate closely with cross-functional teams, including marketing, sales, product, and legal, to ensure the success of partnerships and sponsorships.

Market Research:

- Stay up-to-date with industry trends, competitor partnerships, and sponsorship opportunities.
- Identify emerging trends and potential partners that could benefit the organization.

Skills, Experience, Education, Certifications
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience in partnership and sponsorship management, preferably in a retail industry.
- Strong negotiation and communication skills.
- Exceptional project management and organizational abilities.
- Analytical mindset with the ability to use data to drive decisions.
- Creativity and innovation in identifying partnership opportunities.
- Ability to work independently and collaboratively in a team.
- Excellent written and verbal communication skills.

CORPHIRE

  • Events & Partnerships Specialist

    8 hours ago

    Markham, Ontario, Canada Human Resources Full time $65,000 - $70,000

    Events & Partnerships Specialist Location:505 Miller Ave., Markham, ON Position Type:Permanent Full-TimeReporting To:Manager, Marketing & Communications (MarCom) Start Date:ImmediatelyHours:Monday to Friday, 8:00am – 5:00pmRate:$65,000 - $70,000 per annumAbout Miller Waste Systems:Miller Waste Systems Inc. has been in operation since 1961. As a proudly...

  • Sponsorship Coordinator

    20 hours ago

    Markham, Canada Markham Dog Alliance Full time

    In this role, you will be responsible for identifying, securing, and managing relationships with sponsors for our events. Your work will help ensure that we build strong partnerships that support our events financially and enhance the overall experience. This is a great opportunity to gain experience in sponsorship management, event planning, and...

  • Marketing Manager

    11 hours ago

    Markham, Ontario, Canada Soul Foods Group Full time

    About the CompanyJoin one of Canada's fastest-growing restaurant groups and help strengthen the marketing performance of iconic global brands including Burger King and Taco Bell. Soul Restaurants Canada—part of the Soul Foods Group family—operates 240+ restaurants across Canada.About the RoleAs we continue to grow through new development and...

  • Regional Marketing Manager

    1 week ago

    Markham, Canada Enercare Inc. Full time

    Regional Marketing Manager Reports to: Senior Marketing Manager, National Acquisition Location: Markham, ON (Hybrid – 4 days in office) | Travel: Regular within Canada Employment Type: Full-Time Proudly Canadian‑owned, Enercare is committed to providing the best services, solutions and advice to make customers’ homes as comfortable as they can be....

  • Regional Marketing Manager

    2 weeks ago

    Markham, Canada Enercare Inc. Full time

    Regional Marketing Manager Reports to: Senior Marketing Manager, National Acquisition Location: Markham, ON (Hybrid – 4 days in office) | Travel: Regular within Canada Employment Type: Full-Time Proudly Canadian‑owned, Enercare is committed to providing the best services, solutions and advice to make customers’ homes as comfortable as they can be. With...

  • Regional Marketing Manager

    1 week ago

    Markham, Canada Enercare Inc. Full time

    Regional Marketing Manager Reports to: Senior Marketing Manager, National Acquisition Location: Markham, ON (Hybrid – 4 days in office) | Travel: Regular within Canada Employment Type: Full-Time Proudly Canadian‑owned, Enercare is committed to providing the best services, solutions and advice to make customers’ homes as comfortable as they can be. With...

  • Marketing Manager

    1 week ago

    Markham, Ontario, Canada Kiokii and... Full time

    Who are we?Kiokii And is a premier one-stop retail platform offering Asian trendy products in North America. We provide a huge selection of high-quality and top-hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 18 stores in Canada to-date and more to comeWe are looking for a Marketing...

  • Sponsorship Associate

    2 weeks ago

    Markham, Canada Children Believe Fund Full time

    **Careers That Empower Young Dreamers** When you make a decision to work with Children Believe you’re not just doing something great for your career, you’re helping empower children around the world to access education, pursue their dreams and be a voice for change. We know there are lots of career options for talented, top performers like you, but not...

  • OnStar Go-to-Market Strategy

    1 week ago

    Markham, Canada General Motors Full time

    Job Description Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre Location three times per week, at minimum [or other frequency dictated by the business].OverviewThe Go-to-Market Strategy & Launch Excellence Manager plays a critical role in...

  • OnStar Go-to-Market Strategy

    2 weeks ago

    Markham, Canada General Motors Full time

    Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre Location three times per week, at minimum [or other frequency dictated by the business]. Overview The Go-to-Market Strategy & Launch Excellence Manager plays a critical role in growing the...