Marketing Partnerships and Sponsorship Manager

20 hours ago

Markham, Canada Pet Valu Full time

Location: Markham, Ontario

**Job Description**:
Job Summary

We are seeking a dynamic and results-driven Marketing Partnerships and Sponsorships Manager to join our Marketing team. In this role, you will be responsible for developing and managing strategic partnerships and sponsorships that align with our brand and business objectives. You will play a crucial role enhancing brand awareness among devoted pet lovers and driving traffic and revenue growth through mutually beneficial collaborations.

Essential

**Responsibilities**:
Development:

- Identify potential partners and sponsors that align with our brand and target audience.
- Initiate and nurture relationships with prospective partners through effective communication and negotiation.
- Draft, negotiate, and finalize partnership and sponsorship agreements

Strategy:

- Create and execute a sponsorship strategy that supports our marketing and business goals.
- Recommend the appropriate level of sponsorship investment based on partner objectives and budget.
- Collaborate with external agencies and internal teams to ensure alignment between sponsorship activations and marketing campaigns.
- Manage all aspects of the partnership and sponsorship relationships to ensure mutual success.

Measurement:

- Work with the Analytics teams to track and analyze the performance of partnerships and sponsorships to evaluate their impact on brand visibility and revenue.
- Use data-driven insights to optimize future partnerships and sponsorships.

Event and Activation Management:

- Oversee the planning and execution of events and activations related to partnerships and sponsorships.
- Coordinate logistics, branding, and promotional efforts for sponsored events.
- Ensure that all events align with brand values and messaging.

Budget Management:

- Develop and manage the budget for partnership and sponsorship activities.
- Monitor spending and provide regular financial reports to leadership.

Reporting and Documentation:

- Maintain detailed records of all partnership and sponsorship agreements, communications, and outcomes.
- Prepare regular reports and presentations for management and stakeholders.

Stakeholder Collaboration:

- Collaborate closely with cross-functional teams, including marketing, sales, product, and legal, to ensure the success of partnerships and sponsorships.

Market Research:

- Stay up-to-date with industry trends, competitor partnerships, and sponsorship opportunities.
- Identify emerging trends and potential partners that could benefit the organization.

Skills, Experience, Education, Certifications
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience in partnership and sponsorship management, preferably in a retail industry.
- Strong negotiation and communication skills.
- Exceptional project management and organizational abilities.
- Analytical mindset with the ability to use data to drive decisions.
- Creativity and innovation in identifying partnership opportunities.
- Ability to work independently and collaboratively in a team.
- Excellent written and verbal communication skills.

CORPHIRE

  • Sponsorship Specialist

    1 week ago

    Markham, Canada Toyota Full time

    Job Description Sponsorship Specialist - Sports Rank 5 Scarborough, Ontario (Hybrid) Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts...

  • Marketing Specialist

    1 week ago

    Markham, Canada Monet Marketing Full time

    **Qualifications** - At least 3 years of working experience in marketing/communications in asimilar capacity. - Highly driven to meet, if not exceed expectations. - Strong interpersonal and people management skills. - Outgoing personality, team player, resourceful and meticulous. - Ability to work independently as well as in a team. - Mandarin is required. -...

  • Regional Marketing Manager

    8 hours ago

    Markham, Canada Enercare Inc. Full time

    Regional Marketing Manager Reports to: Senior Marketing Manager, National Acquisition Location: Markham, ON (Hybrid – 4 days in office) | Travel: Regular within Canada Employment Type: Full-Time Proudly Canadian‑owned, Enercare is committed to providing the best services, solutions and advice to make customers’ homes as comfortable as they can be. With...

  • Sponsorship Associate

    1 week ago

    Markham, Canada Children Believe Fund Full time

    **Careers That Empower Young Dreamers** When you make a decision to work with Children Believe you’re not just doing something great for your career, you’re helping empower children around the world to access education, pursue their dreams and be a voice for change. We know there are lots of career options for talented, top performers like you, but not...

  • OnStar Go-to-Market Strategy

    3 weeks ago

    Markham, Canada General Motors of Canada Full time

    Job Description Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre Location three times per week, at minimum [or other frequency dictated by the business]. Overview The Go-to-Market Strategy & Launch Excellence Manager plays a critical role in...

  • Manager, Customer Lifecycle Marketing

    1 day ago

    Markham, Canada General Motors Full time

    Job Description Vacancy Status: Yes - This posting is for an existing vacancy within the organization and is open to new applications. AI Disclosure: As part of the application process, Artificial Intelligence will be used in the hiring process for this role.Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to...

  • Brand Marketing Manager

    8 hours ago

    Markham, Canada Shiseido Full time

    Direct Reports: Specialist, Promotions Marketing Company overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify...

  • Event Marketing Specialist

    21 hours ago

    Markham, Canada Kiokii and … Inc. Full time

    **Who are we?** Kiokii And is a premier one-stop retail platform offering Asian trendy products in North America. We provide a huge selection of high-quality and top-hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 12 stores across Canada to-date and more to come! - **We are looking for...

  • Digital Marketer

    2 days ago

    Markham, Canada Lamour Beauty Ltd. Full time

    We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist, you will play a pivotal role in shaping and executing our digital marketing strategies to drive brand awareness, enhance customer engagement, and boost our online presence. Your expertise in a wide range of digital...

  • Dual Property Marketing Manager

    2 minutes ago

    Markham, Canada Marriott International Full time

    JOB SUMMARY Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand...