Sponsorship Specialist

Job Description

Sponsorship Specialist - Sports

Rank 5

Scarborough, Ontario (Hybrid)

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

Job Summary:
What We’ll Bring:
- A hybrid work environment- A work environment built on teamwork, flexibility and respect- Competitive compensation package including health and dental benefits, and bonus- Health and dental benefits effective immediately- Company pension plan with matched contribution- Associate vehicle discount program- Professional growth and development programs to help advance your career, as well as tuition reimbursement- Fitness reimbursement- Great company culture - Respect for people and continuous improvement is at our core- Paid holiday shutdown and competitive paid time off benefits- Summer Hours - condensed work week during the summer- Sabbatical Leave Program

What You’ll Be Doing:
- Prepare and execute an overall strategic approach to TCI sports partnerships that advance our Toyota brand agenda in line with key engagement opportunities. (Brand, Nameplate, Retail, Digital)- Oversee TCI sports-related annual partnerships KPI development in line with departmental goals and brand objectives/KPIs- Facilitate integration and optimization of sports related partnerships across Toyota with a focus on connecting to modern engagement approaches (Data / Direct).- Organize high level day to day functionality of TCI’s sports properties, sponsored athletes and National Sport Organization (NSO) partnerships including reporting, program optimization, implementation and building relationships/future programs with all- Facilitate through agency partners required content and activations at sports properties and NSOs- Consult with brand team and Olympic task force to integrate Olympic and Paralympic activations as required- Coordinate any cross functional/departmental sports related marketing strategy within Toyota - this may include Sales Division, Parts & Service, Accessories, Corporate Communications, Human Resources, Toyota Financial Services, Toyota Motor Manufacturing Canada- Communicate with zone personnel in regard to partnerships under area of responsibility- Advise of strategic recommendations in line with all sports related partnerships- Establish, evaluate/analyze key performance indicators for each partnership- Audit results and then present/communicate regularly with management on outcomes/findings- Research and present to management any potential new sports related partnerships- Hold third party partners accountable to clearly communicated standards through regular review process

What You’ll Bring:
- University/College degree in marketing, business administration or related discipline- Minimum of 5 years in the marketing field - Agency and/or client side with a strong fundamental grounding in customer engagement through experience- A proven track record in support of progressive partnership management and optimization- Strong organizational and time management skills - Able to work with multiple partners and on multiple projects on a regular basis- Impact and Influence skills - Able to motivate and inspire internal and external teams as required- Knowledge of negotiation - Able to assist in negotiations with suppliers and partners (new and existing)- Excellent communication skills both verbal and written for daily work with partners and agencies- Ability to make insightful recommendations based on data gathered and analyzed- Strong presentation skills

What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.

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