Product Marketing Specialist

1 day ago

Ottawa, Canada FULLY MANAGED INC Full time

**Who are you, Fully Managed?**

We’re a fast-paced IT solutions and services company that has a “Get ’er done” attitude which links our passion for achieving our core purpose of #CreatingPeaceOfMind for everyone. We eat, sleep, and breathe our core five values of:

- Fanatical Service
- Absolute Accountability
- Inspiring our People
- Passion for Innovation
- Monomaniacal about Process

We are a team, a family, and a group of world class collaborators that have each other’s backs. We also have A LOT of fun together.

**Tell me more about this opportunity**

You're a rising superstar. You want to learn as much as you can. You ask thoughtful questions every chance you get. You want guidance to grow professionally. You want to PROVE yourself. Were you nodding vigorously to those statements? If yes, keep reading

This opportunity, NOT job (here at Fully Managed we believe in careers and growth and not just ordinary, mundane employment), will feed the hunger that you have bubbling inside of you. We'll give you the freedom to tackle the IT things you do know and help you build your knowledge for the IT things that you don't know. As we ALWAYS say, we can teach technology, but you need to meet us with your determination.

Outside of this opportunity, we'll even assist you with your daily life through comprehensive benefits and generous subsidies because we know that in life, everyone needs some support.

**Key Areas of Responsibility**

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Key areas of responsibility are (but not limited to):

- Study company products and perform related market research
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (collateral, flysheets, whitepapers, social media content)
- Create content for internal training on new products as well as customer facing presentations, if comfortable, this role will also be leading and presenting in webinars for the company that are related to our product offering
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Other duties as required.

**Skill & Knowledge Requirements**

We're flexible but these are a must:

- BSc/BA in Marketing, Communications or similar field
- Proven experience as a Product Marketing Specialist, Brand Manager or similar role
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills

**Assets**:
Nice to haves would include existing experience with:

- Managed IT Services
- Enterprise Service Management tools such as ServiceNow
- Senior Care IT Solutions
- SaaS products
- Running product demo webinars or internal/external training

**Interested?**

**No recruiters and no phone calls please

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