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Marketing Specialist

2 weeks ago

Ottawa, Canada Fabhr.ca Full time

**Marketing Specialist**
**FabHR - Ottawa, Ontario**

If you are a creative and analytical marketer with experience in the industrial sector and are eager to contribute to the growth of an innovative company, we want to hear from you

**Key Responsibilities**
- **Develop marketing collateral** for direct marketing campaigns, trade shows, digital platforms, and promotional literature to support sales objectives.
- **Write and distribute press releases** and articles to trade publications to promote FabHR's product offerings and differentiators.
- **Collaborate with the sales team** to generate and nurture leads through targeted campaigns and customer outreach.
- **Research, evaluate, and implement a new contact management system** that integrates artificial intelligence and business intelligence features to automate lead qualification and segmentation.
- **Coordinate and manage industry trade show participation**, including booth design, logistics, promotional materials, and post-event follow-up.
- **Optimize the customer journey** by analyzing data to refine marketing tactics and improve conversion rates from lead generation to closed sales.
- Work with the management team to define and achieve **marketing KPIs**, ensuring the alignment of marketing activities with broader business goals.
- Monitor competitors' marketing activities and industry trends to identify new opportunities for differentiation and market penetration.
- **Develop and manage content for marketing platforms**, including the website, brochures, case studies, and whitepapers, to support brand messaging.
- Continuously track, measure, and report on **marketing campaign performance**, providing insights and recommendations for improvement.
- **Maintain and update FabHR's CRM system** to ensure the effective segmentation and tracking of leads, ensuring timely follow-up and ongoing relationship management.
- **Assist in building and nurturing long-term customer relationships** through effective marketing communication strategies and customer engagement programs.
- **Support the overall marketing strategy** to help double or triple company revenue within the next few years, ensuring that marketing efforts contribute to measurable business outcomes.

**Desired Skills & Experience**
To excel in this role, you should possess the following:

- A minimum of **five years of experience** in a marketing role for an **industrial products manufacturer** or in a similar B2B marketing environment.
- Proven experience with **lead generation** and **CRM systems**, including using AI-driven tools for customer segmentation and lead qualification.
- Strong skills in **content creation**, including the development of marketing materials, case studies, press releases, and promotional content.
- Hands-on experience in **event marketing**, including managing trade shows and conferences.
- **Strong project management skills**, with the ability to handle multiple tasks, meet deadlines, and collaborate across teams.
- **Excellent written and verbal communication skills**, with the ability to craft compelling content and interact effectively with both internal and external stakeholders.
- **Creative problem-solving** skills, with the ability to identify marketing opportunities and devise innovative solutions.
- Proficient in **Microsoft Office Suite** (Excel, Word, PowerPoint, Outlook) and **CRM software** (such as Salesforce or HubSpot).
- **Analytical mindset**, with the ability to assess data and trends to improve marketing effectiveness and campaign performance.
- Ability to work **autonomously** and as part of a collaborative team environment.
- **Ability to adapt** and thrive in a fast-paced, results-oriented environment.
- A **post-secondary degree/diploma** in **Marketing, Business, Communications**, or a related field, or equivalent work experience.

**Why FabHR?**
At FabHR, we offer a dynamic work environment with **outstanding career growth opportunities**. We value creativity, innovation, and team collaboration, and we are committed to helping our employees thrive in their careers. As part of our marketing team, you will have the chance to make a significant impact on our brand and contribute directly to the growth of our business.

If you’re a passionate marketing professional with a focus on industrial products and are eager to make a real difference, we want to hear from you

Pay: $55,000.00-$75,000.00 per year

Additional pay:

- Overtime pay

**Benefits**:

- On-site parking

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person