Content Marketing Specialist
2 weeks ago
Are you a dynamic, detail-oriented individual with a knack for creative storytelling and a passion for brand consistency? Whitewater Brewing Co. is seeking a talented **Content Marketing Specialist** to join our innovative marketing team. In this role, you will play a pivotal part in enhancing brand visibility and engagement across various platforms while ensuring a cohesive brand and customer experience. If you thrive in a collaborative environment and are eager to make a tangible impact in the craft beverage industry, we want to hear from you
**A day in the life**:
As a content marketing specialist, you will collaborate with the marketing team to develop compelling content strategies that align with business objectives and create captivating visual and written content for various mediums, including social media platforms, websites, newsletters, blog posts, and print. You'll drive brand consistency by producing high-quality product and lifestyle photography, video content, and marketing collateral while staying abreast of content trends, consumer preferences, and technological advancements to inform content development strategies. You'll monitor and moderate online communities to enhance social engagement and foster meaningful interactions with our audience to ensure consistent experiences for our customers with our brands.
**About this team**:
Our marketing team is a lean, mean (just kidding, we're really kind) marketing machine. We are organized, agile, creative, and customer-focused We are champions of brand and customer experience, and we know that the little things can leave a lasting impression.
**Must Haves**:
- 2-3 years marketing experience
- Proficiency in Adobe Creative Cloud, particularly Illustrator, Lightroom, Photoshop, and Premiere Pro
- Strong background in photography, videography, and written content creation.
- Knowledge of branding, typography, and graphic design principles.
- Familiarity with social media marketing, SEO, SMO, and primary social media platforms.
- Proficiency in Shopify, Weebly, & Wix.
- Research-oriented mindset to stay current with industry trends.
- Ability to produce impactful content for various digital channels.
- Eagerness to learn, grow, and take on additional responsibilities.
- Exceptional attention to detail and proofreading skills.
- Effective team player with the capability to work independently.
- Excellent organizational, time management, and prioritization abilities.
- Positive attitude and strong work ethic.
**Nice to Haves**:
- Portfolio of previous work
- DSLR knowledge
- Passion for craft beer and spirits is an asset
**Perks**:
- Flexible working schedule
- Hybrid work
- Employee discounts
- Company events
**Who we are**:
Located in Whitewater Region, Whitewater Brewing Co. came to be through a shared epiphany between friends that the Ottawa Valley was home to great, local ingredients to make great, local beer. We create handcrafted beer, food, and lifestyle products for people with an appetite for adventure who want elevated flavour without the negative environmental impact.
Sustainability is core to our business, so we ensure we're doing our best to neutralize our impact. We do this through our partnership with Bullfrog Power and Climate Neutral Certification.
We are committed to supporting our employees and the community at large. Fair wages, a casual work environment, a dedication to positive change, and a team-first attitude are some benefits of working for Whitewater Brewing Co.
If you are interested in this opportunity, please apply. In addition, please include a brief cover letter explaining why you want to work in our industry and/or with Whitewater Brewing Co. Whitewater Brewing Company would like to thank all applicants. However, only those who qualify for an interview will be contacted.
**Benefits**:
- Company events
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
- Work from home
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: In person
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