Digital Growth Manager

At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.

We believe in keeping our customers front and center in everything we do; in fact, **focus on serving our customers** is one of our core values. Everyone **acts and operates as an owner**, treating this business as their own. We **raise the bar constantly**, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who **drive healthy collaboration** by winning or losing as one, and we **bring out the best in each other** as a family committed to grow.

**ABOUT THE ROLE**

**RESPONSIBILITIES**
- Manage and improve conversion points in the visitor journey to drive leads to the sales funnel
- Drive conversion optimization strategy for all web properties, proactively uncovering opportunities and making data-informed decisions
- Guide creation of superior user experiences that deliver high-converting landing pages for various web traffic sources
- Increase visitor-to-lead conversion of web properties through fast and actionable A/B testing
- Collaborate with a multifunctional team to implement new web content and features
- Follow a testing roadmap and present CRO performance insights to the leadership team
- Continually test and measure performance with accurate and actionable tracking and reporting
- Conduct competitive research and assessments that generate actionable insights
- Stay on top of Conversion Rate Optimization trends and best practices/tools

**GENERAL REQUIRED DUTIES**:

- It may be necessary to help with all other aspects of running and developing of our business
- Generate new ideas and efficiencies to constantly improve and enhance Fresh Tracks Canada and the way we work
- Overall high level of individual responsibility is required and it is important to appreciate the job necessitates a willingness to embrace challenge and change, and to work in a highly entrepreneurial way under management’s guidance.

**REQUIREMENTS**
- 5+ years experience in Website Conversion Rate Optimization (CRO)
- Strong understanding and hands-on experience with A/B testing, website analytics, and UX conversion strategies and tactics
- Expert in Google Analytics and digital testing methodologies/tools
- Experience using web analytics and sales data to drive decisions, identify opportunities for improvement, and measure impact of changes/enhancements
- Strong sense for UX web design and content
- Understanding of digital marketing acquisition strategies: Google Ads, SEO, and other marketing channels

**NICE TO HAVES**
- Proactively act as an owner and collaborate with a sense of urgency to move initiatives forward
- Think strategically, creatively, and identify and resolve problems
- Foster strong stakeholder relationships at various levels
- Articulate insights and issues clearly and effectively to technical and non-technical people
- Not just provide data but analyze it and extract actionable learning and insights
- Are personable, good natured, and work well with others
- Are able to influence others to make data-informed decisions
- Care about the brand and our stakeholders (internal and external)
- Empathize - you can put yourself in our customers’ (and your colleagues’) shoes
- Believe that done is better than perfect, particularly when problems arise
- Are resilient and not easily put off by setbacks
- Believe in ownership, transparency, and collaboration
- Enjoy travel

**REWARDS**
- 3 weeks vacation (4 weeks after your first year)
- Extended health benefits package
- Applauz Recognition
- Comprehensive employee assistance program
- Flexible health and wellbeing days
- Paid anniversary day off
- “Pawternity leave” days for your new furry family members
- Remote and hybrid working options available
- Great working hours
- Stylish office location in Vancouver, located close to public transit
- Friendly and fun team environment with company celebrations and social events
- Access to Canadian travel industry discounts

**DIVERSITY, EQUITY, AND INCLUSION**

Only those currently in Canada will be considered for the role.

Officially Great Place to Work® CertifiedTM

INDHP