Content Specialist

If you take pride in being compassionate, honest, professional and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work - they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living.

We are searching for a Content Specialist to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development, and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:
Comprehensive health and dental benefits plan (eligible immediately upon hire) including an Employee and Family Assistance Program
RRSP program (5% employer matching)
Vacation accrual (begins immediately) and travel insurance
Free onsite parking
Employee discounts on select apparel, fitness, and retail partners through our Perks Program
Access to continuing education and training through Shannex’s Centre of Excellence
Opportunities to be part of sector innovation and continuous improvement initiatives
Recognition and Rewards for service excellence and safety

About the Opportunity

If you are a n enthusiastic writer looking to bring stories to life through a variety of content channels, this is the perfect fit for you. Our Content Specialist is part of a dynamic team of professionals who collaborate to inspire meaningful engagement through the delivery of strategic and brand-aligned content. The Strategy and Brand team provides communications, marketing, brand, creative design and sales support to the Shannex, Parkland and Faubourg du Mascaret brands, and the Content Specialist is the primary storyteller on the team. Don’t wait to jump on an opportunity to start your career progression with an organization who prides itself on improving the lives of seniors.

**In this role, you will**:
Manage Content Strategy
Manage Master Content Calendar, develop plans and create content for all storytelling channels

Ensure regular content audits are conducted and recorded (digital screens, website) - with support from other team members

Chair weekly content meetings and engage all Brand team members in content development
Ensure content and voice adheres to Shannex, Parkland and Faubourg brands
Devise and implement marketing and communication initiatives that can be communicated through content channels
Assist with media scan review and circulation
Strategically plan and create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, marketing materials and videos
Oversee concept, content development and production of quarterly magazine Connections
Achieve KPI’s and targets for each social media channel (acquisition, engagement, etc.)
Analyze and react to web traffic and relevant community metrics
Establish strong relationships with internal operational leaders and management teams and attend events.
Ensure executive and operational leadership awareness of content plans and support for events and activities
Liaise with other departments to stay updated on new organizational and marketing initiatives, service developments, and to ensure brand consistency

About You

In addition to placing high value on continuous improvement, collaboration, and accountability, you bring:
A degree in communications, public relations, English, journalism, marketing, or related field is required.
Experience with Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube is essential.
Knowledge of Hootsuite or similar programs to manage online postings on different platforms.
Competency in photography and video editing
At least two years' experience creating content and managing social media platforms
Licenced driver and ability to travel occasionally

About Us

It all began in 1988 when our Founder, Joseph Shannon, purchased a single nursing home in his hometown of Sydney, Cape Breton. For more than three decades, Shannex has grown as a trusted provider of senior accommodations, services and care in Nova Scotia, New Brunswick, and Ontario. Our industry-leading services are inspired by residents and delivered by Parkland Retirement Living and Lifestyle Residences, Shannex Enhanced Care, Faubourg du Mascaret, Milestone Communities, and Care at Home team members who create an exceptional resident experience and a positive, fulfilling work environment where every voice matters.

Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where raci