Digital Content Specialist

Job Description
If you take pride in being compassionate, honest, professional and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate
Great People
who inspire meaningful connections while
Leading the Way to Better Living
.

We are searching for a
Digital Content Specialist
to join our Brand Team based in Halifax, Nova Scotia.

Meaningful Benefits
You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you've made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex's Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About The Opportunity

• Lead the implementation of an organizational content strategy, ensuring a balanced mix of content to ensure strategic priorities and content targets are achieved
• Assess submitted and planned content to identify trends, gaps and opportunities (e.g. informing proactive content development or asset production to address core areas where we are not getting the types of desired content submitted)
• Collaborate with others on the Brand Team (marketing, communications, sales, creative services, brand integrity) to ensure content is considered and developed for all departmental initiatives
• Initiate the creation of engaging content such as blogs, articles, organic and boosted social media posts, e-newsletters, promotional emails, videos and more; ensuring content adheres to the brand standards, tone and energy, core differentiators and established key messages.
• Establish a shared knowledge of the lifecycle of content, ensuring submitted content is considered for both short-term storytelling, scheduling for future publications, and integrated across evergreen platforms when appropriate.
• Establish and achieve targets for each digital channel (subscribers, engagement, web referrals, growth, etc.)
• Determine impact of digital content on strategic priorities and audience engagement, providing recommendations on opportunities for innovation and continuous improvement

About You
In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

• A degree, diploma, certificate or equivalent training and experience in Communications, English, Journalism, Public Relations, Digital Marketing or a related field is required.
• 1-3 years' experience managing social media content and/or platforms (Facebook, Instagram, Linkedin, Twitter and Youtube are considered essential)
• Knowledge of and comfort within digital Content Management, Automation Engagement and Data/Analytics Systems (e.g. Hootsuite, Wordpress, Simplycast, Google Analytics)
• Proven ability to write compelling and error-free content for various digital platforms (including (Hootsuite, Wordpress, etc.)
• Strong attention to detail and skills in presenting, time management and planning
• Strong background in Data/Analytics (e.g. Google Analytics)
• Driver's License and access to vehicle
• A passion for the healthcare sector and/or ensuring seniors have access to quality accommodations, services and care.

About Us
Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health services, in partnership with Nova Scotia Health. For more information, visit .

If you're ready to join the Shannex team of
Great People
, apply today
Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.

All applications are kept in strict confidentiality.

Only those selected for an interview will be contacted.