Digital Marketing Specialist

Company Description

Founded in 2010 by two aeronautical engineers, MEDFAR Clinical Solutions developed the first web-based electronic medical record (EMR) in Quebec. MEDFAR continues to work hard to incorporate the latest technological innovations into MYLE in order to provide care teams and their patients with the tools they deserve.

**Job Description**:
Join MEDFAR as a Digital Marketing Specialist and take your career to new heights in a hybrid role that blends creativity with strategy. We're on the lookout for an enthusiastic and self-motivated individual to collaborate with us on our journey to success

As the Digital Marketing Specialist, you won't just provide value - you'll be the driving force behind our triumphs. Reporting to the Senior Marketing Manager, you'll be at the forefront of building, executing, and overseeing MEDFAR's marketing and content strategy. Your mission? To elevate brand awareness, cultivate a stellar reputation and culture, and boost organic leads.

**What you'll do**:

- Develop and execute a cutting-edge social media strategy.
- Collaborate with the Senior Marketing Manager to craft and implement an overarching marketing strategy aligned with brand and growth targets.
- Create captivating content across all digital channels - think blogs, videos, visuals, and more
- Devise a content plan and execute a content calendar for short
- and long-term goals.
- Take charge of website development and management, with a focus on connecting with target audiences and generating leads.
- Team up with designers, PR experts, and other professionals on both large
- and small-scale marketing projects, bringing original concepts to life for effective and compelling communication.
- Develop and implement client-specific content assets and plans, driving increased SEO traffic and conversions.

But that's not all We're looking for someone who is ready to own this position and contribute to building a long-term marketing strategy, not just executing a vision.

**Qualifications**:
**Who you are**:

- You have a college degree or equivalent experience in digital marketing (social media, website, and graphics).
- You are familiar with digital marketing tools (Canva, Photoshop, WordPress, Google Analytics, video editing software).
- You have 3-7 years of experience in a similar role.
- You have experience with Salesforce and Pardot.
- You are comfortable with a hybrid role with occasional onsite presence.
- You have the ability to work independently and collaboratively, navigating and succeeding in a highly matrixed environment.
- You have strong project management skills, managing multiple responsibilities in a fast-paced environment.
- You have exceptional written and verbal communication skills in English are mandatory, with an ability to craft a compelling story.

Additional Information
**What’s in it for you?**

At MEDFAR, we promote efficiency and excellence in healthcare by offering the most efficient electronic medical record (EMR) on the market. Joining the ranks of MEDFAR means working in a dynamic environment where trust, innovation, quality, and client success guide our days.
- You decide where you do your best work (at home or at the office).
- Shifts are scheduled between 7:00 am and 6:00 pm.
- Permanent full-time position (40 hours per week) throughout the training period (2-3 months).
- Performance-based bonus to all employees.
- Generous group insurance coverage as of day 1 of employment.
- Three weeks’ vacation from day 1.
- $1500 allocated to you for your professional development.
- Dynamic and multicultural work environment.

**Our Recruitment Process at MEDFAR**:
Virtual Screen with HR - Virtual Interview - Case Study (onsite) - Final Interview - Offer

**#LI-REMOTE