Digital Marketing Specialist

Join a small and ambitious design and e-commerce company Opposite Wall is a Montreal-based company that offers a broad assortment of trendy posters and frames, with a focus on mínimalist, on-trend designs. We are growing rapidly with our online multichannel direct-to-consumer business model. Our office is located in Mile End, Montreal.

Here at Opposite Wall, we all share a love for design, e-commerce, our customers, and our followers. As part of a creative and fast-paced environment, you will be an important component of our team as you will help increase Opposite Wall's online presence. We believe that dedicated and creative people make the business

We are currently looking for a **Digital Marketing Specialist - Paid Marketing & Conversion Optimization** who is eager to enhance their expertise in paid media strategy through practical experience.

**Your main job assignments and responsibilities**:

- Paid Marketing Initiatives: Design, implement, and manage paid advertising campaigns across various platforms (Google Ads, Facebook, Instagram, Tiktok, etc.) ensuring they are optimized for target audiences and objectives.
- Landing Page Development and Optimization: Take charge of creating and optimizing landing pages to improve conversion rates. This includes A/B testing, user experience (UX) analysis, and implementing best practices in design and content.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns and landing pages using tools like Google Analytics, SEMrush, or similar. Use insights to make data-driven decisions for optimization
- Conversion Rate Optimization (CRO): Develop strategies to increase the efficiency of existing marketing channels and explore new opportunities to improve conversion rates through meticulous analysis and creative solutions.
- Collaboration and Reporting: Work closely with the marketing team to align paid marketing strategies with overall marketing objectives. Regularly report on campaign performance, insights, and recommendations for future strategies.
- Market Research: Stay up-to-date with digital marketing trends, tools, and best practices, especially in paid marketing and CRO. Conduct competitor analysis to benchmark and innovate our marketing efforts.
- Budget Management: Manage the budget for paid campaigns, ensuring optimal spend for the best return on investment (ROI).

**We are looking for someone who**:

- 2+ years of experience in a similar role;
- Strong understanding of Paid Search/SEM, Display Advertising;
- Strong understanding of Paid Social (Facebook/Instagram, LinkedIn, etc.);
- Has a high interest in the new trends on Paid media, especially Google and Meta Ads
- Is perfectly bilingual in French and English
- Is well organized with great time management skills
- Is an excellent team player
- Has a proactive and open-minded personality and displays initiative

**Why work at Nolk?**
Join Nolk for a rewarding career at the intersection of sustainability, modern product innovation, and a commitment to positive impact. As a _BCorp _certified company, we pride ourselves on our dedication to environmental and social responsibility, creating a workplace where your contributions matter. Experience the excitement of shaping the future of e-commerce and be part of a company recognized among Canada's top 100 startups employers. At Nolk, we're not just building a brand; we're building a sustainable legacy.

**_Statement on Diversity, Equity, and Inclusion_**:

- At Nolk, we are committed to creating a diverse, equitable, and inclusive work environment where all employees feel valued, respected, and supported. We seek to hire competent and dedicated individuals who are passionate about our company's mission, regardless of race, gender, sexual orientation, or other protected identity classes. We believe that diversity within our workforce helps us better understand and respond to the needs of our customers and communities, and we promote a community of individuals who acknowledge and respect this standard_.
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Faites partie d'une petite entreprise ambitieuse de design et de e-commerce Opposite Wall, une marque Nolk, est une entreprise basée à Montréal qui offre un large assortiment d'affiches et de cadres tendance, en mettant l'accent sur des designs mínimalistes et tendance. Nous nous développons rapidement grâce à notre modèle commercial multicanal en ligne direct au consommateur. Notre bureau est situé dans le Mile End, Montréal.

Ici, chez Opposite Wall, nous partageons tous une passion pour le design, le commerce électronique, nos clients et nos abonnés. En tant que partie intégrante d'un environnement créatif et rapide, vous serez un élément important de notre équipe car vous aiderez à augmenter la présence en ligne de la Boutique Opposite Wall. Nous croyons que ce sont les personnes dévouées et créatives qui font l'entreprise

Nous sommes actuellement à la recherche d'un **Spécialiste en Marketing