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Social Media Strategist

2 weeks ago

Montréal QC, Canada Maison Battat Inc. Full time

**Social Media Strategist**
**Maison Battat Inc. - Montréal QC.**

At Battat, we’re in the business of making kids happy. Thanks to our team of dynamic, talented, and motivated individuals, we design and manufacture high-quality, educational, and innovative toys that kids and parents worldwide have loved for over 45 years

Joining Battat means working in a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges and the possibility to develop and grow.

We are looking for a highly motivated individual with a passion for social media to join an incredible team You’ll be given the opportunity to work in a playful industry while being encouraged to let your creativity shine.

**Your Role**:
As a Social Media Strategist, you will be responsible for developing, implementing, and managing the social media strategy for your portfolio of brands. This role involves creating engaging content, managing content calendars, coordinating with cross-functional teams, and analyzing performance metrics to drive growth and engagement.

**Your Key Responsibilities**:

- Content Calendar Management:
Develop and maintain content calendars for multiple platforms, including

Instagram, TikTok, and Facebook

Schedule and publish content in alignment with the overall marketing strategy
- Content Creation:
Create high-quality, engaging content, including videos, photos, and written posts tailored to each social media platform

Write compelling captions and on-screen copy for video assets

Being comfortable in front of the camera to create video content and engage with the audience is an asset
- Community Engagement:
Monitor social media channels and engage with followers to foster a vibrant online community

Respond to comments, messages, and inquiries in a timely and professional manner
- Influencer Marketing:
Conduct research to identify potential influencers aligned with our brands and target audiences

Execute outreach campaigns to establish and nurture relationships with influencers

Develop creative and compelling influencer marketing campaigns to meet specific marketing objectives

Coordinate the logistics of influencer collaborations, including content creation, timelines, and deliverables
- Performance Analysis:
Track and report on social media metrics and KPIs to evaluate the effectiveness of content and campaigns

Use data-driven insights to optimize strategies and improve engagement and reach
- Trend Analysis:
Stay up to date with the latest social media trends, tools, and best practices

Propose innovative ideas to keep content fresh and relevant
- Collaboration:
Work closely with the marketing team to align social media efforts with overall marketing and sales goals

Collaborate with other departments and teammates to brainstorm ideas, map out content, build 360-degree campaigns, and ensure brand consistency

**What we're looking for**:

- Post-secondary education in Marketing, Communications, or a related field;
- 3+ years of experience in social media management and content creation;
- An excellent level in English is necessary to communicate with external partners;
- Creative and strategic thinker with a passion for storytelling and digital media;
- Proficiency in using social media platforms (Instagram, TikTok, Pinterest) and
tools (Sprout, Canva, Adobe Creative Suite);
- Ability to own and understand metrics and communicate findings internally;
- Excellent organizational, attention to detail, and time-management skills;
- Proven ability to effectively manage multiple projects;
- Ability to work independently and as part of a team in a fast-paced environment;
- Knowledge of the US consumer retail market is a plus

We offer a competitive salary based on experience, a generous group benefits package, and continued education.

**Language of work for positions permanently located in Quebec**

Knowledge of French is required for positions permanently located in Quebec so incumbents can communicate with their colleagues and suppliers in Quebec as necessary. French-language training is offered to all incumbents in permanent positions in Quebec who do not have a good knowledge of French.

**Other language requirement**

Another language is required for this position in order to communicate with clients and suppliers, who are mostly located outside Quebec.

**Stratège en médias sociaux**
**Maison Battat Inc. - Montréal QC.**

Chez Battat, notre mission consiste à rendre les enfants heureux. Grâce à notre équipe d’individus dynamiques, talentueux et motivés, nous concevons et fabriquons des jouets haut de gamme, novateurs et éducatifs que parents et enfants du monde entier adorent depuis plus de 45 ans

Travailler chez Battat signifie collaborer avec une équipe multidisciplinaire au sein d’une entreprise internationale privée en pleine croissance. Cela signifie également s’intégrer à un milieu de t