Manager, Social Media

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Are you a seasoned social media professional ready to lead and shape the global brand presence for a dynamic technology company? Lightspeed is seeking an accomplished and strategic Manager, Social Media to join our in-house Communications & Brand team. In this pivotal role, you will lead the strategic direction and execution of our global social media presence, driving brand visibility, audience growth, and impactful campaign performance across all key platforms.

This position is more than just execution; it's about defining the overarching social strategy, ensuring brand cohesion across global and regional accounts, and managing a talented team dedicated to content creation and community engagement. Reporting to the Head of Brand and Communications, you will play a central role in shaping and evolving Lightspeed's global social identity, translating strategic objectives into measurable results that resonate across diverse markets.

What you'll be responsible for:

- Social Media Strategy & Vision: Define and lead the comprehensive global social media strategy, ensuring alignment with overall business objectives and marketing goals. Develop well-defined channel strategies and content pillars that drive brand leadership and engagement.
- Team Leadership & Development: Manage and coach a team of social media individual contributors, fostering their growth, ensuring task prioritization, and overseeing their content creation and community management. Provide technical guidance to the social media team and be accountable for their performance and results.
- Global & Regional Cohesion: Build and implement a strategic framework that ensures cohesive brand representation and consistent messaging across all global and regional social media accounts, while respecting local nuances and upholding brand guidelines.
- Performance Measurement & Optimization: Establish social media KPIs, oversee robust reporting, and analyze performance data to derive actionable insights. Champion the importance of social media within the organization through regular, data-driven reporting. Optimize processes to find new and more efficient ways for the social media team to deliver work.
- Cross-functional Strategic Partnership: Serve as the company’s lead social media strategist, collaborating closely with Brand, Product Marketing, PR, Events, and Content teams to integrate social media into broader campaigns and initiatives from the initial planning stages through deployment. As required, engage with Directors and Managers in cross-functional projects/programs.
- Campaign Management & Oversight: Oversee the strategic planning, briefing, management, and measurement of brand and social media campaigns, providing strategic feedback on concept development and production planning to ensure impactful outcomes. Focus on projects and deliverables that will come to fruition within the current fiscal year.
- Employee Advocacy & Community Oversight: Strategically build and oversee the employee advocacy program and ensure excellence in community management and audience engagement across all platforms.
- Platform & Trend Leadership: Stay at the forefront of social media news, trends, and platform developments, identifying opportunities for innovation and ensuring Lightspeed's strategies are continually optimized for performance and reach. Recommend incremental changes to strategy based on emerging trends and insights.

What you'll bring to the team:

- 7-10 years of experience in social media management, with a significant focus on developing and implementing comprehensive social media strategies for global brands.
- Proven leadership experience, including direct management and mentorship of a social media team.
- Deep expertise in defining social media content and channel strategies, with a demonstrated ability to translate strategic thinking into effective oversight of content production.
- Experience in building cohesive social media strategies for both global and regional accounts, ensuring brand consistency and adherence to guidelines across diverse markets.
- Strong analytical skills, with the ability to define KPIs, analyze performance data, and derive actionable insights to optimize strategies.
- Excellent collaboration and communication skills, with a track record of working effectively with cross-functional teams (e.g., Brand, Product, PR, Marketing).
- Expertise in social media management, listening, and analytics tools.
- A portfolio that demonstrates successful social media campaigns, strategic initiatives, and leadership in driving brand growth and engagement.
- Strong spoken and written English proficiency; fluency in French is a plus.
- As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.

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