Area Manager, Pro Field

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match.

**Description**

The Field Manager, PRO Sales, will partner with store management, PRO desk sales teams, and the Outside PRO sales team (OSR), to lead the deployment, development and ROI of store PRO sales programs and strategies across the network. The objectives will be to leverage organizational tools and assets to drive and monitor the development of the PRO Customers’ relations, loyalty, and sales.

**Store Visits & Internal Customer support**
- Visit stores on a weekly basis to maximize face-to-face interactions with key stakeholders to support and evaluate the service provided to customers, the compliance with national programs and the PRO desk associates performance levels. (PRO department Managers, Store Management, OSRs, District managers, AHRBPs, etc.).
- Drive PRO Sales by coaching and training PRO Sales desk teams and general store associates on national programs and local initiatives and key skills & knowledge to develop a strong culture for PRO customer satisfaction.
- Deploy employee recognition programs and lead initiatives for team and individual recognition events.
- Attend weekly District Operations meetings to communicate on programs, sales results, Sales initiatives & other specific priorities.

**Results Oriented**
- Monitor and report on the results of the PRO sales programs and strategies, then use reports to identify gaps and establish priorities.
- Drive consistent sales growth by identifying strategic opportunities in each store.
- Analyze trends in key performance indicators to identify and manage trends in products performance, people performance and PRO sales penetration.
- Support and engage the store teams to execute the annual business plan on PRO sales.
- Conduct objective evaluations of Store’s PRO Desk Sales state to identify gaps in programs and strategies, then report on results and identify priorities.

**External Customer Relations**
- Visit construction sites and meet with key PRO customers to receive feedback, develop relationships, and identify improvement opportunities in PRO Sales programs and strategies.
- Lead and take part in promotional events for PRO customers to increase RONA brand visibility and loyalty.

**Program development**
- Identify and lead continuous improvements initiatives on PRO sales programs to increase brand attractivity for PRO customers.
- Consult and collaborate with Human Resources and Store Management for PRO Sales desks staffing, training, and individual development needs.
- Develop store PRO service to ensure standard consistency across the organization.
- Ensure that PRO customer experience is consistent throughout the appointed region.

**Continuous improvement**
- Collaborate with SSC (Store Support Center) to
- Propose changes and regional variations in PRO Sales programs and strategies to improve results.
- Remain well informed of construction business latest trends and developments (products, industry standards, building codes, major projects, etc.)

**Qualifications**
- At least 5 years of experience of sales program deployment in a retail environment.
- At least 5 years of experience in B2B relational based sales management.
- Excellent knowledge and understanding of the construction business, and of building entrepreneurs as customers.
- Cross-functional experience in the retail industry.
- Ability to work in a competitive landscape while carrying out major business operations
- Ability to identify priorities and achieve goals within the required timeframe.
- Strong ability to lead and create change through influence and the building of strong relations.
- Entrepreneurial spirit, strong coach and will to develop others.
- Excellent communications skills (spoken and written) in English and in French (for Quebec territory).
- Ability to perform in a fast-paced, changing environment with a high number of simultaneous initiatives to lead.
- Availability to travel for day trips, overnight or multiple nights.

By joining the RONA family, you’ll enjoy many benefits, such as:

- Exclusive employee discounts, plus a 10% discount on store merchandise (at al