Manager, Online Store Management
2 weeks ago
**OTHER AREAS OF SCOPE**:
- Digital Co-marketing activations with partner retailers across LG’s business units.
- AODA and SEO implementation and management across all LG Canada web properties.
- Amazon Brand store management.
PRINCIPAL RESPONSIBILITIES
- Work with the Digital Marketing Team and Brand Managers and OSM agency to manage product listing updates with LGs retailer partners in line with LG Global requirements.
- Lead strategy to and process development for LGECI OSM (Online Store Management) objectives.
- Measure and report performance of brands competitiveness and assess against goals (ROI and KPIs) set for channel partner and online store monitoring.
- Lead AODA implementation and management across all LG Canada web properties
- Liaise and manage Amazon brand store partnership.
- Lead LG Canada’s SEO strategy and execution.
- Liaise with SEO agency of record to build & implement brand level and product category level SEO across LG Canada’s web properties.
- Lead and manage content syndication solutions for online reviews, product detail pages
- Support brand teams and Corp. Digital marketing team with Ad-Hoc Digital co-marketing activations.
- Work with our key partners & retailers on co-op digital marketing efforts helping LG grow share of voice online.
- Support creation and updating of Digital resources on OSM, SEO, AODA for internal teams.
- Support the creation of compelling presentations to share digital plans and results with Senior Management.
- Establish, plan and manage projects from start to finish including budget, processes, resources and timelines.
- Assist in monitoring budget spend within allocation and ensure timely submission of invoices.
- Continuously explore innovative approaches to execute and optimize in a resource challenged environment.
KNOWLEDGE, SKILLS AND ABILITIES
- 3+ years relevant work experience within digital at a manufacturer, retailer, advertising, marketing or interactive firm.
- Digital Co-Marketing experience with big box and specialty retailers is a plus.
- Digital Product listing management experience with e-Retailers like Amazon, BestBuy is ideal.
- College or University Degree in Marketing or Digital
- Strong multi-tasking skills, project management, comfortable in a fast changing environment, strong communication skills in written and presentations, detail oriented, Comfortable working
- Comfortable with extensive use of Microsoft Excel and or project management tools.
- Expertise and proven track record of defining digital strategies and implementing them to drive business goals
- Advanced understanding of SEO implementation.
- Working knowledge of SEM
- Working knowledge of GA 360
- Understanding WCAG 2.0 and WCAG 2.1 (AODA)
- Demonstrate a consistent ability to contribute in areas of conceptual and practical business management as well as technical solutions for business
- Excellent communication and interpersonal skills and ability to present to and work with senior leadership
- Expertise in information architecture, user experience, design, development and implementation of Canadian digital channels, ensuring superior customer experience across all channels.
- Project management experience is a plus.
**Note**: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.
**Conditions of Employment**:
**Equal Opportunity Employer**:
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