Digital Marketing Manager, Ecommerce
2 weeks ago
At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make “Life Good” - from home appliances, consumer electronics and vehicle components to business innovations in digital signage, air conditioning and solar.
**PRINCIPAL RESPONSIBILITIES**:
- Build, execute, and optimize strategic digital and eCommerce campaigns across multiple channels and platforms
- Work cross functionally and with multiple digital agency partners to assist with building comprehensive media campaigns from start to finish
- Own and manage the annual media marketing budget
- Oversee marketing budget planning and execution, including simulation modeling and COI (Cost of Investment) performance reviews to ensure efficient spend allocation
- Lead regular reporting on marketing performance and budget utilization to support strategic decision-making
- Make recommendations based on results of campaigns, marketing and industry trends and communicate your findings to a variety of stakeholders
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Manage third party content syndication, third party review and pricing programs
- Collaborate with internal teams and HQ to create landing pages and optimize user experience on LG.ca
- Build compelling presentations to present media plans and results to senior team.
- Work with our key partners & retailers on digital trade marketing efforts helping LG grow share and drive conversion
- Serve as digital advisor by educating the organization on digital marketing best practices and trends and helping to evangelize digital marketing throughout the corporation
- Emerging technologies: provide thought leadership and perspective for adoption where appropriate
- Additional duties as required
**KNOWLDEGE, SKILLS, AND ABILITIES**:
- Bachelor’s degree in Business, with specialty in Digital Marketing, or other relevant discipline
- Additional certifications in Marketing or Digital an asset
- 5+ years’ relevant work experience within digital media agency, manufacturer, or retail firm
- Digital trade marketing experience with big box and specialty retailer
- Expert knowledge of the Canadian Home Appliance industry is an asset
- Strong understanding of creative strategy to ensure creative resonates with consumers across media tactics
- Strong multi-tasking skills, project management, detail oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
- Comfortable with extensive use of Microsoft suite of productivity software.
- Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
- Ability to contribute to areas of conceptual and practical business management as well as technical solutions for business.
- Excellent communication, interpersonal and presentation skills.
- Excellent time and project management skills.
**Note**: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.
**Conditions of Employment**:
**Equal Opportunity Employer**:
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