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Demand Generation Specialist, Corporate

2 weeks ago

Toronto, Canada D2L Full time

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

**Job Summary**:
The mission of the Demand Generation Specialist is to tactically execute on the strategic segment marketing plan at D2L. They will enhance the marketing plans by facilitating existing processes and collaborating with the greater marketing team to improve deliverables and effectiveness As a key contributor to the executing of D2L's segment marketing plan you'll be detail oriented, excellent time manager, hands-on executor, with a focus on continuous learning and improvement.

**At a high-level**:

- The Demand Generation Specialist is responsible for executing segment demand generation tactics, optimizing the channels being used at each stage, and helping the team stay on track with campaign logistics.
- Additionally, the Marketing Manager will collaborate with product, sales, product marketing, automation, and operations to create and optimize the go to market strategy based on the ideal customer journeys/segments
- Contribute to exceeding KPIs, and work with Manager to leverage reporting, to analyze and improve performance.
- Accountable for the overall effectiveness of demand generation tactics and activities that will contribute to campaign metrics and goals.
- Execute measurable, repeatable process in collaboration with the segment demand generation team.
- Responsible for carrying out all the deliverables required to successfully run field marketing event such as promo, copy creation, vendor logistics and more.
- Responsible for communication and enablement to BDRs to successfully leverage campaign tactics that will help drive engagement and pipeline.

**Deliverables**:

- Responsible for the execution of the tactical components of the strategical marketing plan including field marketing, digital tactics, campaign logistics and more.
- Focus on deliverables by engaging in the everyday logistics, production, and execution of marketing activities and tactics, leading to account engagement to achieve key conversion points across the entire marketing funnel.
- With guidance from the Marketing Manager, quickly learn what is working and not working on all tactics and activities - continuously looking to adapt, learn, and grow faster.
- Contribute to executing efficient processes and well-integrated marketing tactics across the entire customer lifecycle.
- Contribute to the execution of the segment strategy to support our account-based marketing/selling efforts and drive pipeline and brand awareness in our key verticals.
- Work with the business development team to optimize lead flow and ensure the team is equipped with the right content and tactics to follow up in a timely manner.
- Leverage tactical insights from the marketing team to improve activity performance and identify areas for improvement.

**What you'll bring to the role and what we expect**:

- Ability to juggle competing priorities, multiple projects, and expectations to get the best out of campaign tactics and activities.
- Actively seeks feedback from others to determine areas in which they can best improve
- Looks to deploy strengths, and works with team to improve weaknesses and limits
- Grit and curiosity to figure out how to continuously drive better results.
- Competitive nature with an unrelenting will to win
- Collaboration: Builds strong relationships with others within marketing
- Results Driven: Support programs with leadership from Marketing Manager(s)
- Innovation: Re-evaluates current procedures and suggests improvements to ensure an effective, streamlined process

**Why we're awesome**:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following;
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch