Marketing Analyst
6 days ago
**Job Summary**
We are seeking a detail-oriented and analytical Product Marketing Analyst (FTE) to join our client located in Toronto.
**Responsibilities and Duties**:
- Positioning & Messaging: Craft differentiated positioning and messaging that resonates with finance and compliance leaders, risk analyst, and technology buyers.
- Sales Enablement: Create pitch decks, ROI calculators, and objection-handling guides that empower our sales and partnerships teams.
- Program Growth: Take the lead on program growth initiatives independently, demonstrating a proactive approach from planning to execution to results.
- Industry Insight: Stay ahead of fintech trends, regulatory shifts, and customer challenges to inform marketing and product strategies.
- Content & Campaigns: Collaborate with marketing, content, and digital teams to develop campaigns that drive lead generation and pipeline acceleration.
- Customer Advocacy: Partner with client success and sales teams to develop case studies, testimonials, and references from key accounts in financial services and fintech.
- Cross-Functional Leadership: Work closely with product, compliance, partnerships, and engineering to align launch readiness and feedback loops.
**Qualifications and Skills**:
- 5-8 years fintech or banking experience preferred
- Reside in Canada
- 5+ year of previous working experience working in Product Marketing
- MA degree in Marketing, Business, Communication or similar relevant field
- In depth knowledge of market research and fintech industry
- Sense of ownership and pride in your performance and its impact on company’s success
- Data-driven critical thinker and problem-solver
- A history of working for early-stage, high-growth companies
- Team player excited about wearing multiple hats whenever needed
Pay: $95,000.00-$120,000.00 per year
Application question(s):
- Have you worked in fintech, banking, or financial services? If yes, how many years?
- Are you based in Canada and available for immediate joining?
- Describe a product launch or program you managed end-to-end. What was the measurable outcome?
- Have you led or contributed to a go-to-market launch where you created materials like pitch decks, ROI calculators, or objection-handling guides for sales teams?
Work Location: In person
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