B2b Content Writer/creator

**About Us**:
Ascertra operates under the umbrella of the Vela Software Group, a division of Constellation Software Inc. - a world leader in acquiring, managing, and growing software companies that are essential to their industries.

Ascertra’s product portfolio includes leading solutions such as Proarc, Coreworx, and Mpower, each addressing critical challenges and risks related to managing information and resources across complex capital projects and asset operations.

Ascertra customers use our software to manage the volumes of information and processes that go along with the planning, engineering, construction, and operation of complex capital projects, such as offshore oil rigs, refineries, offshore wind farms, and power generation plants - and that makes us proud.

**Role Overview**:
**Key Responsibilities**:

- Develop strategic, conversion-oriented content that aligns with business goals and resonates with targeted technical personas.
- Lead end-to-end content creation and optimization initiatives, from planning and coordinating to execution, ensuring smooth approvals and monitoring results.
- Collaborate cross-functionally with internal teams to transform expert insights into blogs, case studies, guides, eBooks, scripts, and other impactful content.
- Leverage your SEO expertise to optimize content, increase visibility, and build authority across key search channels.
- Continuously refine and optimize copy to improve engagement, conversion rates, and customer experiences.
- You thrive in fast-paced environments, balancing big-picture thinking with meticulous attention to detail to drive results.
- Your strategic mindset is backed by a data-driven approach and experience, allowing you to create content that truly resonates.
- You’re not just writing—you're creating compelling, experience-focused content that captures attention and delivers value.
- You understand the importance of every campaign element you develop and how it contributes to overall business success.
- You’re a creative problem solver who can take complex ideas and turn them into sharp, results-driven content across multiple channels.
- Meeting deadlines and executing high-quality work is your forte, even in dynamic environments.
- You excel in collaborative settings, interpreting creative direction and feedback to produce top-notch content.
- You’re always looking to push the boundaries of your craft and elevate your skills.

**Qualifications**:

- 5+ years of B2B content marketing experience, particularly with creating engaging content for technical personas.
- Degree in writing, communications, or a related field.
- Proven ability to collaborate with product teams to create content that drives conversions.
- Strong ability to balance competing priorities and align content with both customer needs and business objectives.
- In-depth knowledge of SEO best practices and experience producing content that achieves measurable organic growth.
- Exceptional writing, editing, and communication skills, with an eye for detail.
- Bonus: Experience creating landing pages and nurturing campaign content that effectively drives conversions.

**What we Offer**:

- Work alongside a talented, passionate, and internationally diverse team focused on driving customer success.
- A fast-paced, collaborative work culture that fosters creativity, independence, and ownership.
- Competitive salary and performance-based bonus system.
- Professional development opportunities, including workshops, courses, and seminars to further enhance your skills.

**Accessibility**:
**Role Location**:
This is a hybrid role requiring 3+ days in office. The role will be located within one of Ascertra’s following offices:

- Kitchener, Ontario, Canada
- Oslo, Norway
- Aberdeen, Scotland
- Chichester, UK