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Public Relations

2 weeks ago

St Catharines, Canada Napier Enterprises Full time

**ABOUT NAPIER OUTDOORS**

At Napier Outdoors, we blend innovation with adventure, crafting vehicle camping tents and outdoor gear that bring people closer to nature. As industry leaders, we are committed to pushing the boundaries in everything we do. We believe in fostering a culture of creativity and collaboration, empowering our team to think outside the box as we expand our reach in both established and emerging markets.

If you’re driven by a passion for building brand awareness and deepening audience engagement, and are eager to be part of a fast-growing, adventure-driven team —Napier is the place for you. Join us in our mission to inspire adventurers to embrace the open road, empowering them with the confidence to explore freely and camp wherever their journey leads.

**OPPORTUNITY DESCRIPTION**

We’re looking for a creative and dynamic Public Relations Specialist to join our team and help us amplify our brand’s voice, build lasting media relationships, and drive impactful storytelling.

**WHAT YOU GET TO DO**
- Public Awareness Campaigns: Develop and implement public relations strategies to enhance brand visibility and reputation.
- Media Relations: Build and maintain relationships with media outlets to promote positive coverage by contacting journalists, bloggers, influencers, media outlets, publications, and other relevant individuals.
- Keep editorial calendars and media lists up to date
- Monitor media coverage and analyze PR campaign effectiveness
- Community Engagement: Coordinate and participate in community events. Support the event sponsorship program by collaborating with partners on external displays and event exposure opportunities to enhance Napier’s product visibility.
- Execute joint marketing initiatives with like-minded brands to expand brand reach and engage new customer segments. These campaigns will encompass a variety of marketing tactics, including external contests, giveaways, co-branded content, and joint social media initiatives.

**WHAT YOU NEED**
- 5+ years of experience in public relations, communication or marketing.
- College Diploma or University Degree in Marketing, Communication or Business
- Proven ability to develop and implement public relations strategies that drive engagement and promote the organization’s mission.
- Strong verbal and written communication skills with excellent attention to detail
- Ability to think creatively and find innovative solutions to enhance brand presence

**WHY NAPIER OUTDOORS?**

At Napier, our goal is to empower our team to bring their best selves to work every day, ensuring your feel proud of your contributions when you leave. We achieve this by:

- **Our Culture**: We’re a small but mighty team, drive by hard work, teamwork, passion, and integrity. Honestly is our policy, entrepreneurship is in our DNA, and we’re as tight-knit as family.
- **Innovative and Dynamic Environment**: We take pride in fostering a workplace that thrives on innovation and dynamism, encouraging creativity and forward-thinking at every level. Here, you’ll have the freedom to explore new ideas, challenge the status quo and push the boundaries of what’s possible in our industries.
- **Collaborative Culture**: Our culture is built on collaboration and teamwork, where diverse perspectives lead to better solutions. With our open-concept office, and open communication policies, you can collaborate effectively and build meaningful relationships with your team members. Our team-oriented environment promotes collaboration at all levels, ensuring everyone’s voice is heard and valued.
- **Making a Difference**: Your contributions will have a meaningful impact on Napier’s growth, directly contributing to shaping the future of Napier and our products. We celebrate successes together, recognizing the hard work and achievements of our employees. Whether it's hitting milestones, launching innovative projects, or achieving personal goals, we believe in acknowledging and applauding the efforts that contribute to our collective success.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 5 years (required)

Work Location: In person