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Ancillary Revenues Manager
3 weeks ago
**Description**
**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**
**Scope**:
The Ancillary Revenues Manager - Air is responsible for analyzing the performance of air related ancillary sales and identify opportunities to increase revenues by adjusting existing products and/or proposing new products. This position reports to the Manager Ancillary Revenues - Air.
**Responsibilities**:
- Develop reporting metrics to track Air Ancillary performance and report on progress.
- Analyze sales data to identify opportunities to grow air ancillary revenues by adjusting pricing strategy for products such as, but not limited to, seats, bags, and upgrades.
- Provide timely post audits of tactical ancillary offers to improve future performance.
- Provide analysis in concert with CRM to develop relevant and revenue positive customer centric post purchase ancillary offers.
- Analyze point of sale data to recommend changes to product offering / pricing at each various customer touch points.
- Analyze ancillary usage within fare brands and make recommendations on how to adjust ancillary mix between fare brands to match customer demands and generate up sell opportunities.
- Analyze premium cabin usage and provide recommendations to limit seat spoilage by adjusting Last minute upgrade prices.
- Work closely with the Fare Implementation, Merchandizing and Revenue Management team to ensure distribution of ancillaries is in line with pricing objectives.
- Work in collaboration with various teams, Marketing, Ecommerce, to align and initiate various campaigns, changes to the web, A&B testing.
- Work with partner airlines where appropriate to analyze ancillary sales between carriers.
- Keep abreast of competitive changes and industry developments to capitalize on opportunities to grow tariff related Ancillary Revenues.
- Stay abreast of Legal and regulatory requirements as they pertain to the sale of Ancillaries.
- Liaise with various stakeholders within Air Canada to ensure the development of ancillary products remain consistent with our overall customer value proposition and commercial objectives.
**Qualifications**
- University degree or 3+ years of relevant work experience
- Experience in developing, implementing and monitoring a pricing strategy
- Hands-on team player with strong interpersonal and communication skills
- Action/results oriented, analytical with strong problem-solving skills
- Self-starter and ability to work under pressure with changing priorities.
- Ability to prioritize heavy workloads comprised of routines and adhoc tasks
**Conditions of Employment**:
**Linguistic Requirements**
**Diversity and Inclusion**
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.
