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Brand Experience Specialist

3 weeks ago

Burnaby, Canada Daiya Foods Inc. Full time

Welcome to Daiya Foods, where we are the creators of a revolutionary cheese alternative that tastes, shreds, melts and stretches like traditional cheese. Today, as plant-based food grows in popularity, that spirit of innovation continues to inspire our team. Our diverse portfolio of great tasting foods invites everyone to the table.

Our dedication to minimizing environmental impact extends across our operations. We operate in a manufacturing facility and office that is LEED certified, embodying our commitment to sustainability through the leadership in energy and environmental design principles.

Join our team of food-loving Daiyans, where our shared passion, vision, and ability to bring smiles to each other's faces fuel our journey of plant-based exploration.

**Your Future Job**

As a Brand Experience Specialist, you'll partner with the Sr. Manager, Brand Experience to craft unforgettable experiences at trade shows, consumer events, and our Marketing Kitchen tastings—turning every moment into a chance to build lasting brand loyalty. Your role will include developing creative strategies, orchestrating seamless event executions, and aligning everything with our business goals. Plus, you'll be the mastermind behind branded merchandise and warehouse management, ensuring smooth operations and a perfect fit with our marketing initiatives. Ready to make an impact? We can't wait for you to join the team

**What You Will Do**
- Assisting in the planning of annual strategic initiatives for trade and consumer events across North America.
- Leading the execution and management of trade events, including administrative tasks, ensuring smooth attendance, and delivering a seamless brand experience.
- Creating and implementing standard operating procedures (SOPs) for consumer brand experiences, covering elevated sampling, food safety, and sourcing materials to maintain brand integrity and quality standards.
- Supporting the Sr. Manager, Brand Experience in planning, executing, attending, and managing logistics and tastings at consumer events.
- Leading key events and activities in the Marketing Kitchen, showcasing its potential and driving engagement.
- Developing and managing a Daiya-branded merchandise program, from concept to execution.
- Collaborating with internal creative teams and external vendors to source, procure, and track marketing materials for tours.
- Overseeing day-to-day warehouse strategy, including inventory control, packing, and shipping tasks.
- Identifying key consumer and customer insights to guide future marketing strategies.
- Developing marketing collateral that aligns with our brand messaging and objectives.
- Managing the events calendar and ensuring timely post-event reporting, along with tracking key performance metrics.
- Communicating event opportunities, updates, and potential risks to internal stakeholders (Digital Engagement, Brand, R&D, Sales, Warehouse teams).
- Recruiting, training, and managing Brand Ambassadors and Food Temps as needed for events.
- Fostering long-term brand partnerships to increase brand presence and loyalty.
- Managing additional Brand Experience and Marketing projects as assigned.

**Your Background**
- Bachelor's degree in Marketing or a related field, with two (2) years of experience in a similar role, or an equivalent combination of education, training, and experience.
- Preference for experience in the Consumer Packaged Goods (CPG) industry.

**What You Bring**
- Proficient in Microsoft Office Suite.
- Ability to work independently with mínimal supervision in high-pressure environments.
- Exceptional verbal and written communication skills.
- Willingness to travel and perform set-up/take-down duties at events, representing Daiya professionally and energetically.
- Strong interpersonal skills, with the ability to work both independently and as part of a team.
- Excellent organizational and time-management abilities.
- Skilled in managing multiple projects in fast-paced environments.
- Demonstrated problem-solving, analytical, and decision-making abilities.
- Able to prioritize tasks under tight deadlines.
- Ability to influence and persuade at all organizational levels.
- Capable of handling inquiries tactfully and efficiently.
- Passion for the natural products industry and the culinary world is a plus.
- Graphic design skills are a plus.

**Compensation, Benefits & Perks**

Daiya's compensation offerings are based on a pay-for-performance philosophy. The pay range for this position is from **$55,000-$65,000**annually**; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

At Daiya, investing in our people is a top priority. We believe in building a flexible, hybrid model to make work-life harmony a reality. We strive to build diverse and high performing teams and empower continuous learning to grow and improve ourselves.
- Competitive compensation
- Extended health bene