Brand Marketing Manager

**Brand Marketing Manager - Full-Time**
**Location**: Burnaby, BC (Hybrid)

**Help Shape a Brand That Dreams Are Made Of**

At **QE Home | Quilts etc.**, we don’t just sell bedding; we create the foundation for a better night’s sleep. With over 70 stores across Canada and a thriving e-commerce platform, we are a proudly Canadian, family-owned, and B Corp certified company that has been redefining bedtime since 1992. From luxurious duvets to sustainably crafted sheets, our in-house design team delivers beautiful, affordable bedding solutions to dreamers everywhere.

We’re looking for a **Brand Marketing Manager** to join our Burnaby-based team and help shape the sleep experience for millions of customers nationwide. If you’re passionate about storytelling, leadership, and creating content that resonates, this is your opportunity to make a lasting impact

**Why This Role Is Exciting**

As our **Brand Marketing Manager**, you’ll lead a talented creative team and oversee projects that bring our brand to life across every channel. From designing scroll-stopping social media campaigns to creating cozy in-store experiences, you’ll be at the heart of shaping a brand that helps Canadians sleep better. All while working in a collaborative, high-energy environment that’s as cozy as our sheets. This role is a chance to combine strategic thinking, creative leadership, and retail expertise to drive meaningful results.

**Your Key Responsibilities**
- Partner with the Director of Omnichannel Marketing to craft and execute a brand and

content strategy that aligns with business goals.
- Act as the voice of the brand, ensuring consistency and authenticity across all

messaging and creative elements.
- Lead and inspire a team of creatives, including copywriters, designers, photographers,

and social media specialists.
- Cultivate a positive and collaborative, high-performing team environment by providing

constructive feedback and nurturing professional growth.
- Oversee content across key touchpoints, including:
Pinterest, TikTok, LinkedIn, etc.).
- **In-Store Materials**: Packaging, signage, and displays that elevate the shopping experience.
- **External Media**: Paid ads, affiliate content, and PR materials that expand our reach.
- Own and manage the content calendar to ensure every campaign is delivered on time

and exceeds expectations (because we always aim to wow).
- Coordinate with internal teams and third-party agencies to execute multi-channel

campaigns effectively.
- Analyze metrics like website traffic, engagement, and campaign ROI to measure

success and use insights to continuously refine strategies and drive innovation.
- Stay on top of industry trends, retail best practices, and emerging technologies to keep QE Home ahead of the curve.

**What We’re Looking For** **Skills & Experience**
- 5+ years in content management and brand marketing, with a strong track record in

consumer goods or retail industries.
- Proven ability to lead creative teams and manage cross-functional projects across an

omnichannel experience.
- Strong knowledge of SEO, digital marketing strategies, and the latest retail trends

(because staying up-to-date is key).
- Exceptional written and verbal communication skills with an eye for detail.
- Proficiency in tools like Google Analytics, SEMRush, and content management systems

(e.g., BigCommerce).

**Soft Skills**
- Performance driven with a desire to take on a high level of responsibility and work in a

dynamic environment.
- Inspiring leader who motivates and uplifts their team and nurtures team member

growth.
- Strategic thinker with a creative edge - able to work collaboratively with cross
- department teams (including Marketing, Product, Web Operations, Customer Service, &
Sales).
- Organized and solutions-oriented, with a knack for juggling priorities across various

stakeholders and keeping a team on track.
- Showcase a constant desire to learn, think outside the box, and continuously improve.
- Passionate about delivering exceptional customer experiences.

**Perks of Working with QE Home**
- A hybrid work environment that offers flexibility and work-life balance.
- Comprehensive benefits package, including dental, vision, Employee Assistance

Program, and extended health care.
- Paid time off, flex days, and sick days.
- A professional development budget to help you grow and become the best version of

yourself.
- Generous product discounts and a free set of luxury sheets after training (trust us, you’ll
- really_ want these).
- A fun, casual office vibe where robes and slippers are completely acceptable (who says

you can’t be stylish while working?).

**Ready to Dream Big?**

**Compensation**:
The range for this position is $70,000-$85,000 CAD per year based on your qualifications, job-related skills, and relevant experience.

**Come for the branding, stay for the sheets (and the team).