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Marketing Executive

2 weeks ago

North York, Canada Fresca Beauty Full time

**cJob Overview**

**Responsibilities**
- Develop and implement comprehensive marketing strategies to promote our products and services.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Manage SEO efforts to improve organic search rankings and drive traffic to our website.
- Oversee E-commerce initiatives, ensuring optimal user experience and conversion rates.
- Utilize Google Analytics to track campaign performance and make data-driven decisions.
- Collaborate with the sales team to align marketing efforts with sales objectives.
- Manage advertising budgets effectively to maximize ROI on marketing spend.
- Monitor industry trends and competitor activities to identify new opportunities for growth.

**Requirements**:

- Proven experience in a marketing role, preferably as a Marketing Executive or similar position.
- Strong knowledge of sales techniques and digital marketing tools such as WordPress.
- Proficiency in market research methodologies and analytics tools.
- Familiarity with SEO best practices and E-commerce platforms.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively in a team environment while also being self-motivated.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- A creative mindset with an analytical approach to problem-solving.
- BONUS if you know how to create a website
- Create engaging social media content (photo, video, Reels, Stories, etc.)
- Come to the salon weekly (or biweekly) to shoot content and interact with staff
- Manage our online presence and help grow our followers

Join us in shaping the future of our brand through innovative marketing strategies

Pay: $16.55-$31.14 per hour

Additional pay:

- Overtime pay

**Benefits**:

- Flexible schedule
- On-site parking
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- North York, ON M3L 1A2: reliably commute or plan to relocate before starting work (preferred)

**Experience**:

- five: 1 year (preferred)

**Language**:

- English (required)

Work Location: Hybrid remote in North York, ON M3L 1A2

Expected start date: 2025-05-10