Communications & Marketing Lead

**Company Information**

Richardson Sport Inc. is seeking a strategic and creative **Communications & Marketing Lead** to oversee and drive communications, branding, and digital marketing efforts across our three companies. This individual will play a critical role in driving conversions, increasing brand awareness, and managing multi-brand social portfolios while working independently and collaboratively to support business growth. This position offers a unique opportunity to lead and innovate marketing initiatives across a diverse portfolio of organizations, including Braefoot Community Association (nonprofit and childcare sector), BestCoast Outfitters (paddling industry), and Richardson Sport (youth sports and recreation programs)

**Key ResponsibilitiesMarketing & Communications Strategy**
- Develop and execute communications strategies that align with business objectives and sales goals for all three companies.
- Plan and launch multi-channel campaigns aimed at increasing registrations, sales, and overall engagement.
- Create and manage monthly marketing calendars tailored to each brand.

**Social Media Management**
- Own and manage the social media presence of three different brands (Facebook, Instagram, TikTok, etc.).
- Create, schedule, and publish engaging and brand-aligned content daily.
- Monitor engagement, respond to DMs and comments promptly and with professionalism.
- Leverage analytics to report on growth, engagement, and campaign effectiveness to adjust tactics and strategies accordingly.
- Drive traffic from social channels to the website and sales platforms with compelling calls-to-action.

**Creative Content & Branding**
- Design and produce branded digital assets (e.g., graphics, reels, promotional materials).
- Stay on top of trends in digital marketing, youth sports, and family programming to keep content fresh and relevant.
- Collaborate with team members to generate ideas for promotions and campaigns
- **Sales-Focused Marketing**:

- Identify and act on opportunities to increase conversions through targeted marketing tactics.
- Use data to inform where and how marketing efforts are impacting sales or registration numbers.
- Develop partnerships, community engagement opportunities, or social proof to support marketing success.
- Maintain and update website content to reflect sales windows, seasonal campaigns, and ongoing business developments
- Optimize websites and product pages for search engine performance (SEO) to improve visibility and rankings

**Project & Portfolio Management**
- Effectively manage tasks, timelines, and marketing content across three business portfolios.
- Seamlessly shift focus between brands as needed, maintaining clarity and brand consistency.
- Update company drives, branding guides, and communications manuals.

**Communications & Customer-Facing Support**
- Provide in-store marketing support by promoting products and course offerings.
- Deliver exceptional customer service across all communication channels and in person.

**Team Collaboration & Support**
- Assist the Director of Operations and CEO with high-level initiatives, reporting, or administrative support.
- Contribute to a fun, supportive, and inclusive team culture.
- Take initiative and act as a self-starter who follows through with mínimal supervision.

**Qualifications**
- Proven experience in marketing, communications, or social media management (multi-brand preferred).
- Demonstrated success in using social media to drive conversions and engagement.
- Experience with e-commerce platforms, website management tools (e.g., Shopify and Wix), and search engine optimization (SEO) is considered a huge asset.
- Excellent written communication skills and strong attention to detail.
- Highly organized, able to multitask and prioritize independently.
- Background in youth programs, sports, or community-based organizations is an asset.
- Retail experience and customer service skills are an added bonus.

**Schedule**:

- Weekday availability with occasional weekend and weeknight as needed for all events
- Daytime hours (35-40 hours per week)

**Salary**:

- $50,000 annually
- **Benefits Include**:

- Professional development opportunities
- Extended Health and Dental
- Flexible work environment (hybrid/remote options where applicable)
- Team-oriented, supportive workplace culture

**To Apply**: Submit your resume and a brief cover letter that highlights your experience in multi-brand marketing, content creation, and growing online engagement. Include examples or a portfolio if available.

Pay: $50,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care

**Experience**:

- Communications: 1 year (required)
- Leadership: 1 year (required)

Willingness to travel:

- 25% (preferred)

Work Location: In person