Business Development Specialist

Global Traffic Group, the leader in innovating ways to save lives, make roadways safer, and create smarter, more efficient communities, is seeking a full-time **Business Development Specialist **to join our team. The successful individual will be pivotal in driving growth and fostering strategic partnerships. You will be responsible for identifying new business opportunities, networking, presenting, creating content, and writing bid proposals. This role requires a unique blend of sales acumen, marketing expertise, and exceptional writing skills.

**Company Values**:
Global Traffic Group is committed to its core values of **Mastery**, **Team Player**, **Visionary**, and **Get it Done**. We are looking for individuals who align with these values.

**Mastery**: We value individuals dedicated to continuous learning and excellence in their field.

**Team Player**: Collaboration & honest communication are essential in achieving our vision of safer roadways and smarter communities. Our team’s show up and support each other.

**Visionary**: Our goal is to innovate ways to save lives and create more efficient communities. We are looking for forward-thinkers who can think outside the box, develop innovative solutions, and have great ideas to contribute to our mission.

**Get it Done**: We are results-driven and focused on achieving our goals. We need proactive and action-oriented individuals who can handle their role's responsibilities with diligence and a positive, helpful attitude.

**Responsibilities**:
**_ Business Development_**
- Identify and cultivate new business opportunities through market research, networking, and relationship building.
- Actively prospect and generate leads through cold calling, networking, trade shows, and other lead-generation activities.
- Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers.
- Stay updated on industry trends, competitor activities, and market developments to identify new business opportunities and potential threats.

**_Sales_**
- Conduct presentations and product demonstrations to prospective clients to showcase our offerings.
- Prepare and deliver persuasive sales proposals and presentations tailored to each prospect's needs to win new business.
- Collaborate with the IT team to ensure seamless project implementation and delivery.
- Provide strategic input and recommendations to senior management on new market opportunities, product enhancements, and business expansion initiatives.

**_Proposal Writing_**
- Write persuasive and compelling bid proposals in response to RFPs (Request for Proposals) and RFIs (Request for Information) to win new business.
- Create and maintain a library of proposal content, templates, and reusable assets for future use.
- Format and organize proposal documents according to client requirements and company standards.
- Review and edit proposal content for clarity, consistency, and compliance with requirements.

**_Marketing_**
- Develop and execute strategic marketing plans to promote our products/services and increase brand visibility.
- Write and edit high-quality content for marketing materials and digital assets.
- Manage the company’s online presence and reputation, including content creation.
- Defines market potential by analyzing market surveys and sales statistics; estimating volume and profit potential; preparing forecasts.
- Develop and execute overall company-wide sales and marketing strategy.

**Qualifications**:

- A minimum of a bachelor’s degree in marketing, business administration, professional writing, or other education deemed equivalent.
- 4+ years of proven experience writing successful proposals and bids in a similar role.
- 4+ years in a business development/sales role.
- Proven record of accomplishment of achieving sales targets and driving revenue growth.
- Association for Proposal Management Professional (APMP) accreditation at the Foundation Level is an asset.
- Project Management/coordination experience is an asset.
- Excellent writing, editing, and proofreading skills with meticulous attention to detail.
- Strong English language and writing skills, including attention to detail and the ability to proofread, edit, and format materials.
- Strong communication and interpersonal skills with the ability to work collaboratively in a team environment.
- Ability to understand technical information and translate it into clear, compelling proposal content.
- Knowledge of industry best practices for proposal development and familiarity with government contracting processes is a plus.
- Proficiency with Microsoft Office Suite.
- You should be comfortable as a self-starter, able to plan and prioritize sales activities and customer engagement to exceed assigned sales targets.
- Can build strong relationships and communicate with technical and non-technical users and stakeholders.
- Articulate the value proposition of our products or services effectively