Marketing Specialist

2 weeks ago

Surrey, Canada I-XL Building Products Full time

**Overview**

Reporting to the Marketing Director, the Marketing Specialist is responsible for content creation and messaging that attracts, engages, and converts target audiences. This role ensures content is optimized, aligned with business goals, and supports broader marketing initiatives.

**Key Responsibilities**
- Develop engaging, SEO-optimized content across blogs, videos, infographics, and guides to attract and convert target audiences.
- Audit and update content based on performance data, industry trends, and business objectives to improve engagement and effectiveness.
- Develop and manage social media content and campaigns, incorporating user-generated content to enhance audience engagement and brand awareness.
- Support sales and public relations initiatives by creating brochures, presentations, press releases, and media kits that effectively communicate key messages.
- Work closely with internal teams to ensure content aligns with overall business strategy and customer needs.

**Qualifications & Experience**
- Post-secondary education in Marketing, Communications, Journalism, or a related field.
- Three to five years of experience in marketing, with a focus on content creation, digital marketing, or social media management.
- Strong writing, storytelling, and editing skills, with experience developing customer-focused content across multiple formats.
- Experience with content management systems such as WordPress and social media platforms including Instagram, Facebook, LinkedIn, and Pinterest.
- Knowledge of SEO best practices, including keyword research and content optimization.
- Familiarity with design tools such as Canva or Adobe Creative Suite is an asset.
- Proactive and able to manage multiple projects in a fast-paced environment.

**About I-XL**

I-XL Building Products is Canada's leading distributor of architectural cladding. Through our six design centres and an extensive network of independent dealers across the country, we offer a broad portfolio of brick, stone, and siding products that provide innovative solutions for architects, builders, and construction professionals. Since 1912, I-XL has built a reputation for its commitment to world-class customer service, technical expertise, and product selection.

Join a dynamic marketing team that thrives on creativity, collaboration, and continuous learning. At I-XL, we are committed to innovation and professional growth.

**How to Apply**

Applicants must be legally eligible to work in Canada.

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person

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