Marketing Communications

Victoria (BC), Canada

Marketing Communications & Campaign Manager
- 158315

**Marketing Communications & Campaign Manager**

**Location: Connect Hearing Canada, Hybrid Role (GTA or Victoria, BC)**
- Driving High-Impact Customer Engagement, Sales Enablement, and Revenue Growth

**Position Summary**:
Connect Hearing Canada is seeking an innovative, results-oriented Marketing Communications & Campaign Manager to drive strategic content campaigns that enhance brand identity and accelerate repurchase rates among both New and Existing customers. This role will focus on developing high-performance campaigns that increase engagement, improve customer retention, and drive measurable sales impact with a particular focus on Product Launch campaigns and Sales support.
- As a key partner to**Sales, Audiology, and Operations, you will design and implement scalable national campaigns, continuously optimizing yield across Repurchase Cohorts through strategic offer positioning, messaging, and segmentation. You will contribute significantly to the end-to-end content and communication strategy, ensuring cohesive touchpoints that maximize conversion across the customer lifecycle.

**Key Responsibilities**:
**1. Campaign Management & Customer Lifecycle Optimization**
- Design, execute, and refine sales-driven campaigns targeting Connect Hearing’s existing customers at various lifecycle stages.
- Develop and optimize product marketing campaigns to maximize repurchase opportunities, especially during new product launch seasons.
- Lead cross-functional collaboration with Audiology and Sales teams to craft strategic messaging aligned with revenue objectives.
- Continuously analyze repurchase behavior, conversion rates, and campaign yield, adjusting creative and offer strategy for optimal performance.
- Champion organization-wide campaign promotion and training, ensuring full alignment and synchronized messaging across all teams and touchpoints.

**2. Sales Enablement & Conversion Optimization**
- Partner with Sales Management and external agencies to create high-impact sales aids, collateral materials, and in-clinic messaging that boost customer conversion.
- Conduct in-clinic conversion reviews to assess tool usage and patient touchpoint effectiveness.
- Develop Product Marketing POS tools and optimized in-clinic messaging strategies that directly drive repurchase rates.
- Lead segmentation strategy refinement, identifying and executing additional opportunities for customer targeting and engagement.

**3. Product Launch Support and Content Development**
- Manage and align content with**product launches, seasonal campaigns, and strategic objectives, ensuring maximum impact.
- Collaborate with designers and external agencies to produce compelling multimedia assets, including videos and rich media.
- Ensure alignment of Product Launch messaging and USP’s across all channels and tactics.
- Drive Campaign creative collaboration with HQ and local Wholesale colleagues including the localization of content to service Canadian market landscape of third party funding and provincial go to market strategies.

**4. Marketing Campaign Communications Support**
- Support the development of customer-centric messaging for integrated marketing campaigns, ensuring consistency across all channels.
- Ensure cross-functional alignment to maintain cohesive brand voice and optimized content throughout all customer touchpoints.

**Required Qualifications**:

- 5+ years of proven experience in campaign management, content strategy, and customer lifecycle marketing.
- Expertise in sales-driven communications, with a strong focus on repurchase optimization and measurable outcomes.
- Exceptional ability to craft persuasive messaging, ensuring maximum engagement and conversion.
- Proficiency in SEO, analytics, CRM tools, and digital marketing platforms to support campaign success.
- Strong collaboration skills, working across departments to align marketing with business objectives.

**Core Competencies**:
**Sales-Results Oriented**- Passionate about driving customer repurchase and measurable sales impact.
**Analytical Thinking**- Uses data insights to inform marketing strategies and optimize conversion.
**Content-Focused**- Demonstrates expertise in content development across digital and traditional platforms.
**Collaboration & Leadership**- Works cross-functionally to align marketing efforts with sales, audiology, and operations.
**Innovative Mindset**- Continuously seeks improvement through creative storytelling and customer-focused messaging.

**Why Join Connect Hearing?**
- At Connect Hearing, you’ll be part of a purpose-driven organization, shaping national marketing strategy in a fast-evolving sector. This role is a unique opportunity to lead high-impact campaigns, drive measurable revenue growth, and optimize the customer lifecycle experience through strategic marketing and communications.
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