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Sr. Director, Product Marketing

2 days ago

Waterloo, Ontario, Canada Open Text Corporation Full time

Hiring Manager: Lindsay Sterrett

Talent Acquisition Advisor: Natalie Lahoud

Job Code Level: MPM4

Refer Your Friends

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

YOUR IMPACT

The Sr. Director of Product Marketing will lead global go-to-market for the OpenText Experience Cloud portfolio, including Customer Communications, Web Content Management, Digital Asset Management and its AI-driven capabilities. This leader will define the strategy, messaging, and category positioning, guiding how OpenText shows up across customer experience markets.  Reporting to the VP, Product Marketing, this role manages a team of Senior Product Marketers focused on value-led messaging, differentiated storytelling, and programs that drive new customer acquisition and expansion.

WHAT THE ROLE OFFERS

  • Lead global GTM strategy for OpenText Experience Cloud, reinforcing our leadership across all key markets.
  • Collaborate with Product Management and Engineering to shape roadmap priorities and identify new LOB, industry, and vertical solutions that align to high-growth opportunities.
  • Develop marketing plans to support business objectives around user acquisition, engagement, retention and market awareness.
  • Own product marketing deliverables, including messaging frameworks, collateral, demos, enablement, campaigns, and more.  
  • Partner with Analyst Relations to advance OpenText's leadership standing across all  CX markets.
  • Drive internal education and field readiness for Experience Cloud innovations and major releases.
  • Serve as a spokesperson and subject matter expert with customers, partners, analysts and internal teams.

WHAT YOU NEED TO SUCCEED

  • 15+ years of professional experience, including 10+ in enterprise software Product Marketing and 5+ leading global PMM teams.
  • Strong preference for background in customer experience, digital experience platforms, or related submarkets such as Customer Communications, WCM and DAM.
  • Exceptional storyteller with strong written and verbal communication skills.
  • Proven success launching and scaling enterprise solutions through tight partnership with Product, Engineering, Sales, and cross-functional teams.
  • Confident presenting to business, technical, and executive audiences.
  • Highly autonomous, strong prioritization skills, and ability to drive high-impact work from strategy through execution.
  • Inclusive, collaborative leader who builds strong relationships across teams.

ONE LAST THING
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned.  Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users.  We are excited to share that for the fifth year in a row, OpenText has been named one of the World's Best Employers by Forbes

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please submit a ticket at Ask HR. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.