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Tech Product Marketing Manager

3 weeks ago

Waterloo, Canada COREL CORPORATION USA Full time

**Tech Product Marketing Manager**

Push the boundaries of tech. In your sweatpants.

We’re looking for an experienced Tech Product Marketing Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity. Here, you’ll work within the Parallels brand umbrella (Parallels Remote Application Server, Awingu, Parallels Desktop) and more specifically the VDI/Workspace products under the Parallels brand: RAS and Awingu.

Your teammates are global and working across multiple time zones, so a high degree of comfort with remote work is essential. You will be asked on occasion to meet with your global colleagues for early morning or evening calls, and will be able to build your day around such calls.

The top creative and technical minds could work _anywhere. _So why are so many of them choosing Alludo? Here are three reasons:

- ** This is the moment. **It’s an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel), and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.
- ** We want **_you_** to be **_you_**. **Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.
- ** It’s your world. **We know you have a life. We want to be part of it, but not all of it. At Alludo, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.

Sound good so far? _Awesome._ Let’s talk more about the Tech Product Marketing Manager role and see if we’re destined to be together.

**As a Tech Product Marketing Manager, you will**:

- Be the champion and ‘expect’ for the products within Marketing; You will have expert understanding of all aspects related to the products, including having the ability to demo products.
- Be the product marketeer leading Parallels RAS and Awingu.
- Identify different personae that are relevant to the technology as well as the key target user-groups and use-cases.
- When relevant, you will provide internal or external speaking engagement (presentations) related to the product.
- Translate roadmap and feature capabilities provided by Product management into meaningful messaging for customers & sales. This includes:

- Website content (e.g., product & use-case pages)
- Slide decks
- Product 1 pagers
- Anything else as needed.
- End-to-end manage new releases from a sales & marketing perspective.
- Write relevant content - such as blog posts - with the help from the Tech growth marketing team (and their SEO/Keywork analysis).
- Support the rest of the Tech Marketing team in successfully deploying their activities (e.g., content creation or marketing campaigns).
- Work together with the sales & sales engineering teams to identify needs and areas of improvement.

**What YOU bring to the team**:

- 8-10 years of experience in the IT industry.
- 5 years or more experience in Product Marketing, Product Management, or, equivalent for IT solutions; experience in the VDI/workspace market is a big plus.
- Strong analytical skills and the ability to use data to drive insights.
- Ability to communicate effectively across both technical and non-technical audiences; able to simplify and structure complex technical messages.
- Hands-on experience in content creation (blogs, slide decks, etc.) combined with strong story-telling skills.
- Strong project management skills and ability to manage multiple projects at the same time.

**US**:

- Parallels is an award-winning solution that helps users leverage the best technology out there, whether it’s Windows, Mac, Chrome OS, iOS, Android, or the cloud.
- We have millions of users and decades of innovation under our belts.
- We offer a fully remote workspace, and we mean it. There is no pressure to work in an office whatsoever.
- We have flexible work arrangements and locations to suit your style.
- Hours are flexible, too You’ve worked hard to build your life, and we don’t want you to give it up for work.
- Our team is growing fast, and there’s a _ton _of energy and a lot of really smart, motivated, fun people ready to welcome you in.

**About Alludo**

Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.
- It is our policy and practice to offer equal employment opportunities to all qual