Marketing Specialist
1 week ago
GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally._
The Mopar Service & Parts Marketing Specialist will be responsible for supporting all Marketing Initiatives related to Mopar Parts & Service, Mopar Service Contracts (MVP) and Mopar Technical Training as well as Mopar Canada DAA Service Marketing Initiatives,
The Mopar Marketing Specialist is a dynamic, organized, team player with project management skills and the ability to think creatively.
Ideally the individual is fluent in both French and English, although not an absolute requirement.
The Mopar Marketing Specialist will:
Assist with all aspects of DAA quarterly Service Marketing programs including coordination and participation in Service & Parts subcommittee meetings, development of program theme, development of POS materials, updating website with current offers, dealer incentive claiming process and program roll out to dealerships.
Compose and transmit Communications to Dealerships and Regional staff on behalf of various Mopar departments, including management of translations for overall Mopar Canada Sales & Marketing Operations through corporate translation partner.
Support Mopar Marketing Manager in achievement of customer attraction and retention targets (RO based) through effective campaign design, implementation, tracking and evolution - through management of relationships with NA Aftersales Marketing leads, internal Canadian stakeholders, supporting vendors/partners and leadership of an internal support team.
Participate in weekly meetings with various vendors, Canadian & Regional stakeholders on all Marketing initiatives, including Connected Vehicle.
Review Mopar Accessory Catalogues at each step, collaborating with vendor on updates and ensuring timelines are met.
Handle inquiries from Call Centre, Field and Dealers pertaining to Mopar Marketing programs.
**Position Requirements**:
**Basic Qualifications**:
Bachelor's degree
Minimum TWO (2) years' experience in automotive industry or similar industry
Strong communication skills
Strong organization skills
Self-starter with ability to multi-task
Exceptional attention-to-detail
Excellent Microsoft Office Skills
Must have the ability to work off standard hours as required.
Legally authorized to work in Canada.
Minimum TWO (2) years' vendor/supplier management experience.
**Preferred Qualifications**:
Bilingual (French/English)
Bachelor degree in Business and or Marketing
Experience with COGNOS/QlikSense and data modelling
Minimum TEN (10) years' experience in automotive industry or similar industry
Relevant Aftersales Experience
- With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter._
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