Marketing Coordinator

**Overview**
We are seeking a dynamic and detail-oriented **Marketing Coordinator** to join our in-house team. This role is responsible for **planning and executing marketing strategies**, managing **social media content directly**, and coordinating **in-store marketing campaigns** across our hospitality brands.

This position replaces the use of third-party social media agencies and is ideal for someone with hands-on experience in **hospitality or retail marketing**, strong execution skills, and the ability to manage both digital and on-site campaigns in a fast-paced environment.

**Responsibilities**

**Marketing Strategy & Planning**
- Plan and execute **monthly marketing strategies and campaigns** aligned with brand and sales objectives.
- Develop campaign ideas for promotions, seasonal offers, product launches, and special events.
- Conduct basic market and competitor research to inform marketing decisions.

**In-Store (On-Site) Marketing**
- Plan and coordinate **in-store marketing campaigns** including posters, counter displays, window signage, and promotional materials.
- Ensure consistency between in-store messaging and digital campaigns.
- Support store openings, anniversaries, and special promotions.

**Social Media Management (In-House Execution)**
- Manage and **post content directly** on social media platforms (Instagram, Facebook, TikTok).
- Create content calendars, captions, stories, and basic reels.
- Monitor engagement, respond to interactions where required, and track performance.

**Content Creation & Coordination**
- Coordinate photographers, videographers, and graphic designers to produce content.
- Plan and manage photoshoots and content creation days.
- Review and organize creative assets to ensure brand consistency.

**Campaign Execution & Reporting**
- Execute digital and in-store campaigns from concept to launch.
- Track performance and prepare simple monthly reports with insights and recommendations.
- Optimize future campaigns based on results and trends.

**Internal Collaboration**
- Work closely with operations and management teams.
- Align marketing initiatives with store operations and sales objectives.
- Support multiple brands and locations under the group.
- Manage and optimize e-commerce platforms, including WordPress websites, ensuring seamless user experience and product presentation.
- Conduct market research to identify trends, customer preferences, and competitive insights to inform marketing strategies.
- Utilize SEO techniques to improve website ranking and organic traffic growth through keyword research and content optimization.
- Analyze website and campaign performance using Google Analytics and other analytics tools; prepare reports to measure effectiveness and ROI.
- Coordinate product management activities including product launches, updates, and promotional campaigns.
- Manage social media accounts by planning content calendars, creating posts, and monitoring engagement metrics.
- Collaborate with sales teams to align marketing efforts with sales objectives; support lead generation initiatives.
- Oversee budgeting for marketing campaigns to ensure efficient allocation of resources while maximizing impact.

**Requirements**:

- 3+ years of experience in marketing, preferably in **hospitality, F&B, or retail**.
- Proven experience in **planning and executing marketing strategies and in-store campaigns**.
- Hands-on experience managing social media accounts directly.
- Experience coordinating photographers, designers, and printers.
- Strong organizational and project management skills.
- Creative mindset with attention to detail.
- Ability to manage multiple projects and brands simultaneously.
- Familiarity with Meta Business Suite, Canva, and basic Adobe tools is an asset.

**What We Offer**
- Fully **in-house marketing role** with ownership and accountability.
- Opportunity to work across multiple growing restaurant brands.
- Hands-on exposure to both strategy and execution.
- Collaborative and fast-paced work environment.
- Salary to be advised based on experience.

**Why This Role**

To bring marketing fully in-house, eliminate dependency on third-party social media agencies, and build a consistent, strategic, and execution-focused marketing function.

**Job Types**: Full-time, Permanent

Pay: $40,015.54-$60,335.14 per year

**Experience**:

- Marketing: 2 years (required)

**Language**:

- English (required)

Work Location: Hybrid remote in Burlington, ON