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Analyst, Digital Analytics and Optimization
3 weeks ago
Johnson & Johnson is recruiting for an Analyst, Digital Analytics and Optimization. This position is a one year contract role located in Markham Ontario, CA.
The Analyst will reside within the CA Digital Enabling team and report to the Digital analytics & Optimization Manager. This role will focus on supporting Skin & Self Care Brands
The Analyst will lead the execution & delivery of Amazon Search, SA360, Social & Programmatic Reporting & Analysis for SH Brands and help enable agile optimization of campaigns on a timely manner. Collaborate with Digital Enabling team & agency planners to provide contextual insights & recommendations, to non-technical stakeholders such as Brands, for optimizing current & future campaign performance.
Responsibilities
- Support the delivery of the digital Ecosystem data stories/ reports measuring business performance across J&J digital ecosystem, including web, search, display, video, social, CRM and ecommerce.
- Drive company’s data accessibility
- Develop and maintain dashboards, automated alerts and reports for individual brand teams and franchise marketing teams
- Work closely with the JJT, Agency partners and analytical suppliers on developing business requirements, quality assurance & auditing activities ensuring that measurement solution is maintained and meeting business needs
- Proactively identify web site, programmatic, social, and search optimization opportunities.
- Develop and implement best practices within the scope of digital measurement, reporting, insights, & optimization across all assets within the digital ecosystem
- Educate J&J marketers and agency partners footprint by means of face-to-face training, documented case studies, formal presentations, and hands-on workshops
**Qualifications**
- Appetite to learn & curious to dig deeper into data for insights
- Bachelor’s / University degree is required
- Degree in marketing, finance or information technology is preferred
- 3 years of Digital Analytics experience in Site Analytics, Search and Testing & Optimization is required
- Experience with Amazon Search is preferred
- Experience with Paid Media platforms (DV360, SA360, Trade Desk) is preferred
- Experience with Social Business Manager Console (Facebook Business Manager, Pinterest) is preferred
- Experience with GA360 and Google Marketing Platform is required
- Experience with syndicated measurement is preferred
- Passion for digital analytics, quality and performance, with a desire to be leading the evolution of performance marketing within Johnson & Johnson is required
- Ability to work independently with an entrepreneurial mindset, multi-tasking, and the aptitude to prioritize tasks is required
- Analytical thinking to understand, analyze and synthesize large volumes of data and address complex questions into clear analyses and actionable findings and implications is required
- Ability to manage people and expectations, and influence stakeholders effectively in a consultative capacity is required
- Excellent data visualization and communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all levels is required
- Extreme attention to detail and outstanding organizational skills is required
- Expert in Microsoft Excel, PowerPivot and PowerPoint is required
Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.
**Primary Location**
Canada-Ontario-Markham-88 McNabb Street
**Organization**
Johnson & Johnson Inc. (7695)
**Job Function**
Marketing
**Requisition ID**
2206061428W
