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Digital Marketing Specialist

3 weeks ago

Richmond Hill, Canada WellnessLiving Full time

**Title**: Digital Marketing Specialist

**Salary**: Based on Experience + Benefits + Vacation

**Location**: Richmond Hill, ON *Hybrid

**Length of Assignment**: Full-time, Permanent

**About Us**:
WellnessLiving is one of the fastest growing software companies in North America with over 10 million users worldwide Thousands of business owners in the fitness, wellness, yoga, music, dance, and martial arts industries love our platform as it helps grow their business through dynamic and innovative features. We are passionate about providing entrepreneurs with optimal solutions to help them run their business with ease.

Known as the software company with a heart, we are extremely customer focused. Our customers are our number one priority and we do all we can to make sure their business needs are being fulfilled. With a growing community of customers and offices globally, our mission is to be the all-in-one software solution that propels businesses forward

**About You**:
**Responsibilities**:

- Develop and monitor campaign budgets.
- Build, manage, & optimize high-quality Google Ads accounts, PPC campaigns as well as Adjust SEM/PPC/CPC campaigns
- Work closely with our Marketing Communications Manager to plan and manage our social media platforms.
- Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing or relevant field.
- A minimum of 5 years’ experience in a digital marketing in a high growth B2B environment.
- Strong undestanding setting up campaign attribution programs, lead scoring, campaign management and project management.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.

**Benefits**:

- Extended health care
- Vision care
- Vacation & paid time off
- Life insurance
- EAP
- Work from home opportunities
- Company events & social hours
- Dental care
- Casual dress
- On-site parking
- Discounted/free food

Please note that those who meet the qualifications for the position will be contacted directly.