Marketing Analyst/consultant

2 weeks ago

Vancouver, Canada University of British Columbia Full time

**UBC Faculty of Dentistry**

**Marketing Analyst/Consultant - Contractor**

This is a targeted invitation for qualified contractors. $125.00 hourly rate, (245 hours MAX). To begin immediately.

**Objective**: Adapt the Faculty of Dentistry’s training clinics for the new environment of oral health care following the implementation of the Canadian Dental Care Plan (CDCP).

A market research professional will develop a comprehensive plan that includes the following:

- A comprehensive scan of the GVA/GVRD to identify all possible organizations where prospective patients can be reached.
- Identify methods to increase the attraction and retention of patients where cost is identified as a barrier.
- The marketing plan will include a range of communication resources with customized language and translations to highlight the services and benefits our educational programs offer.
- Designing a sophisticated marketing plan that will take into consideration all the nuances of our population.
- Propose projects that will increase patient attraction and retention in order to maintain high-quality training for students in order to provide sufficient training opportunities.
- These resources will be designed to be incorporated into diverse types of media such as newsletters and social media.
- Analyze current patients in order to establish a baseline map of areas to target.

In a preliminary search, centres already identified are DIVERSEcity Community Resources, Multicultural Helping House Society, Vancouver Immigrant Women's Society, and Immigrant Services Society of BC. Other connections may include food banks and community or religious centres.

**Contractor Requirements**

**Please provide 2-3 professional references.**

**Submission Contact**:
Sandy Reichert

UBC Faculty of Dentistry

**Job Type**: Fixed term contract
Contract length: 3 months

Pay: Up to $125.00 per hour

Expected hours: 20 - 35 per week

Work Location: Hybrid remote in Vancouver, BC V6T 1Z6

Expected start date: 2025-07-14

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