Social Media Specialist

**Social Media Specialist**:
**Primary Purpose**: The Global Institute for Water Security (GIWS), University Saskatchewan (USask), is the central institute on campus responsible for research critical to the health, well-being, protection, and scientific advancement of freshwater in Saskatchewan, Canada, and around the world. GIWS is led by its Executive Director (ED) and Canada 150 Research Chair, Dr. Jay Famiglietti. Water Security is a USask signature area, where it continues to be the top-ranked water resources research institute in Canada and one of the best in the world.

The vision of GIWS is to create global water security solutions and accelerated efforts towards climate adaptation achieved through interdisciplinary research, science-informed policy and transdisciplinary engagement.

The mission for GIWS is: to conduct world-class, innovative, interdisciplinary water research that drives transformative solutions and adaptation strategies locally, nationally and globally; to provide enriching graduate student and postdoctoral training experiences that prepare HQP to confidently confront the complexities of water and related issues in their chosen professions; to engage deeply in transdisciplinary, collaborative partnerships at all levels to co-develop solution
- and adaptation-oriented research projects; to communicate our results broadly, to advise governments and to participate in water diplomacy, and to affect sustainable water management and policy; and to mentor the next generation of leadership in water research and practice.

As the Social Media Specialist, the duties associated with this job will be aligned with the highest standards towards advancing the goals, vision, and mission of GIWS through strategic social media outreach initiatives and engagement.

**Nature of Work**: Reporting to the GIWS Director of Communications, and working in close collaboration with the GIWS Communications Team (Outreach, Digital, and Brand), as well as GIWS staff and members, the Social Media Specialist will be responsible for creating strategies and actions to build the reputation of the institute, its members, students, and researchers through a growing number of online social and digital means, including (but not limited to) Twitter, Instagram, Facebook, YouTube and Vimeo (including other video production work), as well as live event support, marketing campaigns, and various science communications. This position will be responsible for all social media accounts associated with GIWS and What About Water (WAW) and to support the ED with personal accounts reflecting the reputation of GIWS.

**Accountabilities**:

- Strategize, plan, implement, manage, execute and measure successful social media strategies and campaigns that include (but are not limited to): new research publications, new initiatives, member profiles, the latest science and technology out of GIWS, new research collaborations, partnerships and grants, student successes and scholarships, and GIWS outreach and science communication initiatives;
- Manage multiple social media accounts and take responsibility for the success, security, and overall success of these tools;
- Create strategies and manage campaigns to enhance the reputation and support the research and science communication of GIWS research, researchers and staff;
- Prepare regular analytical reports on the success and traffic of various social media accounts, as well as help prepare and give presentations to update staff on the ongoing social media work for GIWS;
- Support the GIWS Communications Team with projects and programs for other GIWS-led initiatives;
- Support the integration of social media accounts and content with the GIWS and GIWS-operated websites to accommodate increased search engine optimization, and to ensure fluid campaigns;
- Meet regularly (weekly) with GIWS staff and ED, and semi-weekly with all GIWS staff;
- Provide support of live and virtual events using the latest technology;
- Support post-production video and coordinate editing production of video used on the web and for social media accounts; and
- Support the GIWS Communications Team and GIWS Staff in other duties where required.

**Qualifications**

**Education**: A minimum undergraduate degree in marketing, communications or a related field, or an equivalent combination of education and directly relevant experience may be considered.

**Experience**:

- Minimum five (5) years of communications and/or marketing experience;
- Fluent with video, photo, audio and social media software and platforms;
- Background in digital content creation and website development.

**Skills**:

- Proven ability to work collaboratively with multiple stakeholders and as part of a team;
- Strong organizational, time management and creative thinking skills;
- Demonstrated customer service orientation and responsiveness in addressing user needs; and delivering service in a timely manner; and
- Careful attention to detail and pro