Social Media and Engagement Specialist

**Three Farmers is looking for a dynamic, energetic, and talented person to join our team This is a great career opportunity to gain experience with a fast-growing and driven organization. We want to meet you**

**Primary Responsibilities**
- Work closely with brand management and eCommerce teams to develop holistic strategies, campaigns, and programs to encompass all brand platforms and brand initiatives.
- Execute a results-driven social media strategy, managing the daily activities spanning all owned Social Media platforms (Instagram, Facebook, Twitter, TikTok, Pinterest, etc.)
- Manage social media content calendar from conceptualization to completed execution, ensuring consistency in brand tone, voice, and terminology.
- Content creation that is informative and appealing, curated to drive engagement on all social platforms.
- Supervise all aspects of social media interaction between consumers and the company and ensure a positive user experience and high engagement.
- Find new and exciting ways to engage followers via social media channels to drive awareness, conversation, and affinity.
- Create and manage influencer outreach programs by identifying relevant influencers, establish and foster relationships with influencers and engage in social conversation.
- Establish and execute strategic social strategies and campaigns for new product launches, brand partnerships, and promotions.
- Analyze effective benchmarks for measuring the impact of social media efforts to determine campaign effectiveness through relevant monitoring tools (ie: Sprout Social, Social Analytics, Google Analytics, etc.)
- Identify key success KPI’s for all social media platforms, providing regular reporting of results and learnings to optimize and pivot strategy, tactics, or content; identify and execute A/B testing to optimize and improve KPIs.
- Present monthly analytics reports and summarize findings for channel health, audience growth (reach), engagement, and DTC e-commerce traffic and sales.
- Manage and execute paid social strategies and campaigns in cross-functional partnerships with brand teams and external agencies.
- Meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
- Act as an influential communications consultant within the organization.

**Education and Key Requirements**
- Bachelor’s Degree in Communications, Marketing, Media Studies, Social Media or a related field
- 3-5 years of work experience in social media marketing and managing various social channels
- Proven track record of generating and executing social media campaigns across platforms while growing audiences and delivering on metrics.
- Solid background analyzing data and metrics to measure performance and build on strategy.
- Strong writing skills with the ability to create editorial content in real-time for all social channels.
- Demonstrated experience using social media listening platforms and social management tools (e.g. Sprout Social, Hootsuite, Facebook Business Manager, etc.).
- In-depth knowledge of all social platforms and industry best practices.
- A passion for growing brands in the natural foods space.
- Content creation abilities to include social stories, static posting, video, design, copywriting, etc.
- Digitally and analytically savvy with strong presentation skills.
- Strong project management skills, with high attention to detail.
- Resourceful and results-driven personality, with a can-do attitude that thrives in a fast-paced entrepreneurial environment.
- Ability to quickly adapt to changing needs and rapidly growing company.
- Outstanding ability to lead cross-functional teams.
- Must be willing and available in ‘real-time’ and after business hours—including evenings, weekends, and holidays—engaging across all social media channels.
- Proven ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels in the organization.
- Capable of maintaining confidentiality with a high level of accuracy regarding.

**Our Company**

Three Farmers is a locally-owned, growing organization with deep roots in Saskatchewan and the Saskatchewan farming community. We believe that everyone should have wholesome food to eat, an understanding of where it comes from, and how it is made.

The Three Farmers' core values define our culture, our personality, and how we operate:

- Passion for the Brand
- Growth Oriented
- Creative Problem Solving
- Humble, Open, and Self-Aware
- Shows Resilience, Does What it Takes, and Does What They Say They Will Do.

**If you have some of the experience we are looking for but more importantly are keen to learn, can execute a plan, bring positivity to the team, and are willing to pitch in and get the job done, please submit your resume**

**Job Types**: Full-time, Fixed term contract
Contract length: 18 months

**Benefits**:

- Dental care