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Product Manager
2 weeks ago
Changing lives. Building Careers.
Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.
The Product Manager is responsible for the performance of Integra Canada’s growing portfolio, with an emphasis on the Codman Specialty Surgical portfolio; in terms of marketing, profits and costs. Product responsibilities to be phased in as per timelines outlined by Integra Canada’s Head of Marketing. Reporting to the Head of Marketing, he/she ensures the strategic development and execution of Marketing Plans for the respective products.
- Determines the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Head of Marketing. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.
- Looks at marketing plans for Integra Canada products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations
- Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.
- Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth
- There is significant strategic input from this position on product placement and mix. Working with the Head of Marketing, establishes strategies to manage life cycles, launches, market development.
- Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share
- Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc.
- Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share
- Other duties as assigned
Qualifications:
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree required
- 3-5 years of experience within the medical device, pharmaceutical, biological industry, or closely related
- Knowledge in healthcare reimbursement and healthcare management
- Performed quantitative analysis to guide global/regional performance and decision making
- Created components of comprehensive global marketing plans
- Managed elements of new product commercialization launch
- Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
- Effectively worked with both direct and indirect sales force to achieve result
- Implemented elements of brand positioning strategies that resulted in incremental demand for product
- Experience working with a best in class repeatable marketing methodology
- Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
- Strong analytic, technical and conceptual aptitude
- Proven strategic planning and implementation capabilities
- Excellent oral and written communication and presentation skills
- Strong interpersonal skills and coaching skills at the employee and management levels
- Average travel requirement is approximately 30%
