Digital Producer, SEO

3 days ago

Toronto, Canada Torstar Full time

The Toronto Star has one vacancy in the Digital Producer classification in the Editorial Department. The assignment will be to the Digital team to specialize in optimizing Star journalism and processes for success in search.
The Senior Digital Producer, SEO reports to the Digital Editor. The digital desk operates 24/7 and evening and weekend work will be required.

**Role & responsibilities**
- Work with section editors within the Toronto Star on a daily basis, surfacing the top search trends and creating story angles that meet the needs of the Star's audience.
- Work with external SEO consultants to create and search intention calendar for the Toronto Star's audience. This calendar would cover several editorial sections including news, sports, business and entertainment and identify precise, recurring topics of greatest interest to the audience and identify the optimal timing to cover these topics.
- Ensure that high-value enterprise stories are given new life through search-friendly tactics like refreshed headlines and improved production structure.
- Create an engrained sense within the Star that search data leads to better editorial decision making as it the most broad and live signal possible of what the audience is looking to discover and values most highly.
- Ensure that all newsroom decision makers are armed with the best tools possible to utilize this data and can independently evaluate what relative search success means for other story decisions.
- Respond to breaking and live news as required
- Create and contribute to an environment of growth, demonstrate enthusiasm and support colleagues in their work.
- Uphold the core values of the Toronto Star and the Atkinson principles.

**Qualifications**
- Bachelor's degree in journalism or equivalent experience.
- A broad knowledge of SEO best practices
- 3 or more years of experience in newsgathering and presentation at high-traffic news websites, demonstrating the skills, knowledge, and ability described above.
- Understanding of digital publishing best practices
- Superb news judgement and a broad understanding of the Star's editorial brand and priorities
- Strong communication skills and a proven track record of working collaboratively and innovatively.
- Passion, energy and creativity
- You are a self-starter and self-motivated with the ability to identify and solve complex problems, quickly and independently

This is a notice of vacancy under Article 8 of collective agreement between Toronto Star Newspapers Limited and Unifor Local 87M. The hours of work for this position will vary according to the assignment, but will all conform to a standard 35-hour work week as described under the collective agreement. The position will be located Toronto.

**Additional Information** AODA**

**Company Description**

**Our Commitment To Diversity**
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that **what makes us different, makes a difference**. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

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