Digital Producer

2 weeks ago

Toronto, Canada Toronto Star Newspapers Ltd. Full time

Company Description

**Our Commitment To Diversity**
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that **what makes us different, makes a difference**. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

**Job Description**:
The Toronto Star has one vacancy for a Full time Digital Producer classification in the Editorial Department. The assignment will be to the Digital team to specialize in optimizing Star journalism and processes for success in search.

The Digital Producer reports to the Senior Digital Editor.

The digital desk operates 24/7 and evening and weekend work will be required.

**Role & responsibilities**
- Responding to breaking and live news with urgency and authority; this may include writing early first versions of stories
- Produce and package stories in a creative and innovative way.
- Respond in real-time to changes in audience patterns on social media platforms with content tailored for each specific platform to ensure that content is attaining sufficient audience engagement.
- Offer new material off the news of the day - or in advance of the news - and suggest and implement creative ways to enhance The Star’s journalism.
- Align with SEO and social media best practices, the behaviour of our readers and visual appeal to grow audiences by compiling and analyzing data on our readers and share these lessons with colleagues for the purpose of shaping content.
- When required, track stories identified for enhanced attention, provide metrics so effectiveness can be measured, and big wins can be celebrated.
- With senior management and department heads, strategize and execute the most effective timing for story release and promotion, and help to coach your colleagues on same.
- Create and contribute to an environment of growth, demonstrate enthusiasm and support colleagues in their work.
- Uphold the core values of the Toronto Star and the Atkinson principles.

**Qualifications**:

- Bachelor’s degree in journalism or equivalent experience.
- 3 or more years of experience in newsgathering and presentation at high-traffic news websites
- demonstrating the skills, knowledge, and ability described above.

This is a notice of vacancy under Article 8 of collective agreement between Toronto Star Newspapers Limited and Unifor Local 87M. The hours of work for this position will vary according to the assignment, but will all conform to a standard 35-hour work week as described under the collective agreement. The position will be located Toronto.

Additional Information
**AODA

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