Sales & Occupancy Specialist

**Do you enjoy being part of a team who believes that together, they can achieve remarkable things?**

**Do you want to work in a culture where people take care of people?**

**Do you want a chance to make a difference in people’s lives?**

**Do you value the opportunity to grow and learn?**

**Sales & Occupancy Specialist (Full Time)**
- Position Summary

The **Sales**& **Occupancy Specialist**is responsible for **driving occupancy growth through strategic lead generation, strong sales execution, and community engagement.**This role works collaboratively with the Winchester Sales team to**:develop and maintain a steady pipeline of qualified inquiries, convert inquiries into tours, and tours into move-ins.**

This role is critical to achieving **occupancy goals and revenue growth**while upholding the mission, vision, and values of the organization.

Key Responsibilities Sales & Lead Conversion
- **Manage inbound and outbound sales inquiries,**promptly responding to prospective residents and their families.
- **Conduct engaging and informative tours,**showcasing the benefits of our community and creating emotional connections with prospects.
- **Follow up strategically with leads**to maintain engagement and move them through the decision-making process.
- Utilize a **consultative sales approach,**identifying prospects' unique needs and positioning our community as the ideal solution.
- **Leverage CRM tools**to track lead activity, document interactions, and manage the sales pipeline efficiently.
- Ensure that occupancy goals and move-in targets are consistently met or exceeded.
- Provide **creative solutions for potential barriers to move-in,**such as financial concerns, family objections, or timing issues.
- **Train and mentor team members**on sales best practices, customer engagement, and referral strategies.

Lead Generation & Business Development
- **Develop and implement a targeted Sales Outreach Plan,**identifying new opportunities to generate leads and drive traffic.
- **Actively network within the community,**building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors.
- **Attend networking events, trade shows, and industry conferences**to increase brand awareness and establish referral partnerships.
- **Host and coordinate Lunch**& **Learns,**information sessions, and educational seminars to engage potential residents and referral partners.
- Work closely with **local businesses, condo property managers, and service organizations**to create new referral streams.
- **Lead external outreach efforts,**including cold calling, direct visits, and targeted marketing campaigns to generate new business.
- Stay informed about **market trends, competitor activities, and demographic shifts**to adjust strategies accordingly.

Community Engagement & Events
- **Develop and execute a community event strategy**to attract prospective residents and referral sources.
- Plan and host **open houses, themed events, and family appreciation days**to showcase the community's lifestyle.
- Represent the community at **Chamber of Commerce meetings, sponsorships, and local volunteer opportunities**to boost visibility.
- Partner with local organizations to participate in **health fairs, senior expos, and charity events.**:

- Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives.

Marketing & Outreach Support
- Collaborate with the Sales & Marketing Manager to develop **targeted campaigns**

that drive occupancy growth.
- Utilize **social media and digital marketing strategies**to increase brand awareness, promote events, and engage with prospects.
- Oversee the **Referral Program,**ensuring partners are educated and motivated to refer prospective residents.
- Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategies.
- Ensure that **model suites and common areas are always tour-ready,**creating a strong first impression for visitors.

**Reporting & Performance Tracking**
- Maintain **accurate and up-to-date reports**on sales activities, lead generation, conversion rates, and occupancy trends.
- Analyze CRM data to identify trends, optimize sales strategies, and track key performance indicators (KPls).
- Work closely with leadership to **review sales metrics, adjust tactics, and continuously improve results.**
- Conduct **competitor analysis**and provide insights to ensure Winchester Glen remains a preferred choice in the market.

Qualifications & Skills
- **Proven success in sales, lead generation, and business development,**preferably in senior living, hospitality, or healthcare.
- **Strong closing skills,**with the ability to convert inquiries and tours into move-ins.
- Excellent **relationship-building and networking skills,**with a passion for connecting with people.
- **Self-motivated, goal-oriented, and able to work independently**while collaborating with