Junior Marketing/branding Specialist

14 hours ago

Burnaby, Canada Covert Security Solutions, and Safe-watch Live Monitoring Full time

Job Category: Marketing & Branding

Company Overview:
Covert Security Solutions and Safe-watch Live Monitoring are leading Security and Automation companies with a diverse portfolio of businesses in the technology sector. We are committed to providing innovative and customer-centric solutions that drive growth and success for our clients. As a Junior Marketing/Branding Specialist, you will play a vital role in managing the online marketing strategies for these two sister companies.

Job Summary:
Key Responsibilities:
1. Develop and implement online marketing strategies to drive brand awareness, lead generation, and customer acquisition for Covert Security Solutions and Safe-watch Live Monitoring.

2. Conduct market research to identify target audience segments, competitive landscape, and industry trends to inform marketing strategies and tactics.

5. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and provide regular reports and insights to management.

6. Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively identify new opportunities for growth and improvement.

7. Assist in the development and execution of marketing collateral, such as brochures, presentations, case studies, and white papers.

8. Support the coordination of events, webinars, and trade shows to maximize brand exposure and lead generation opportunities.

9. Collaborate with the sales team to ensure marketing efforts align with the overall business goals and objectives.

10. Stay informed about industry regulations and compliance requirements to ensure marketing activities adhere to legal and ethical standards.

Qualifications and Skills:
1. One to three years of experience in marketing and branding, preferably within service-based technology companies.

2. Bachelor's degree in marketing, business, or a related field is preferred.

4. Proven experience managing online advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

5. Proficiency in using marketing analytics tools to track, measure, and report on campaign performance.

6. Excellent written and verbal communication skills, with the ability to create compelling content for different digital channels.

7. Detail-oriented and well-organized, with the ability to manage multiple projects and prioritize tasks effectively.

8. Analytical mindset and strong problem-solving skills to identify trends, insights, and opportunities for optimization.

9. Ability to work both independently and collaboratively in a fast-paced and dynamic environment.

10. Knowledge of marketing compliance and legal regulations is a plus.

Application Process:
**Benefits**:

- Dental care
- Extended health care
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Burnaby, BC V5J 3J1

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