Marketing Specialist

**Job Description**:
About Wondershare

Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.

Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian team to take on the most creative challenges to make this possible.

We are growing and want you to grow with us. Our team is seeking a proactive, reliable, creative and analytical Marketing Specialist to join our Brand Strategy team.

Department & The Role.

Wondershare Brand Strategy Team: We have a big mission to build the most loved products in the world. As a part of that mission, our team is responsible for defining the visual brand expression to brand purpose, identifying customer needs and driving strategy for our products. The team delivers stunning creative advertising and campaigns based on deep customer insights. As a part of the team, you will play a key role in helping shape the way the entire world perceives Wondershare Products. You'll help build a brand that communicates our purpose, defines perception and awareness globally, and puts a spotlight on our diverse portfolio of solutions.

The Role: As a Marketing Specialist for our global products, you will shape our brand campaigns using data-driven insights. Leveraging your expertise in data monitoring and analysis, you will craft compelling narratives that resonate with our target audience. You will play a key role in Go-to-Market planning for branded content, designing briefs, building and monitoring campaigns, and crafting integrated media plans. If you are passionate about leveraging data for effective marketing strategies, this role is for you.

**Responsibilities**:
Utilize various data points to gather insights and analyze marketing performance, customer behavior, and market trends to support marketing strategies and tactics.
Leverage your keen understanding of customer pain points and challenges to craft compelling narratives that resonate with our target audience, addressing their needs and motivations.
Play a key role in supporting campaigns working with various teams on branded content, including designing briefs, building and monitoring campaigns, and crafting holistic integrated media plans to ensure successful product launches and promotions.
Collaborate with cross-functional teams, including Branding, Product, Content, and Digital Marketing, to align marketing efforts and ensure consistent messaging and brand positioning.
Continuously explore new ideas, strategies, and tactics to drive innovation and creativity in marketing campaigns, staying abreast of industry trends and best practices.
Prepare reports to share marketing insights, performance metrics, and recommendations with internal stakeholders.

What We're Looking For:
2+ years of proven experience of working on campaigns
Highly creative with experience in identifying target audiences and support digital campaigns that engage, inform and motivate users
Familiar with marketing automation and monitoring tools such as Brandwatch, CrazyEgg, Google Analytics, Looker Studio, QuickBI
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices of brand management and campaign execution
Experience with reporting on campaign performance and providing insights and recommendations

Nice to Have:
Bachelor's/ Master's Degree in Marketing, Communications or digital marketing
Experience working for a large B2C technology company in North America

Why Wondershare Technology, Canada?

Competitive salary commensurate with experience
Bonus incentive program paid quarterly
Comprehensive benefits including extended health and dental
Personal spending account + Health spending account
Vacation: 15 days
Paid sick days
Fun & Quirky Celebrations
Sponsored social clubs and team events
Lots of growth opportunities

Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.

**Benefits**:
Casual dress
Company events
Dental care
Extended health care
Life insurance
On-site parking
Paid time off
Vision care
Schedule:
Monday to Friday
Supplemental pay types:
Bonus pay

Ability to commute/relocate:
Burnaby, BC: reliably commute or plan to relocate before starting work (required)

Application question(s):
This is an on-site job in Burnaby, BC and the working hours is 10:00am to 18:30pm Mon to Fri. Do you accept it?

**Experience**:
Marketing: 2 years (required)

Work Location: In person