Marketing Analyst

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely - and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes - large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

Square's mission is economic empowerment, and our team supports this by using data to understand and empathize with our customers, thereby allowing us to build a remarkable product experience. We are looking for a passionate marketing analyst to join our data team for the Square Point of Sale (SPOS) team. SPOS refers to Square's iconic point of sale software which serves a diverse set of businesses. As a marketing analyst on the team, you will help drive and work on go-to-market initiatives for Square Point of Sale and partner with our product experts to improve the effectiveness of our product marketing campaigns. You will also work on strategic go-to-market initiatives with the objective to grow the SPOS business and report to the Data Science & Analytics lead for the SPOS, Invoices, and Virtual Terminal products.

You Will:

- Communicate analysis and decisions to high-level partners and executives in verbal, visual, and written media
- Develop resources to empower data access and self-service so the team can make data-driven decisions at scale
- Be a domain expert of marketing analytics and share best practices and knowledge with data scientists, analysts and partners
- Contribute to and lead complex projects that often involve coordination with disciplines and teams beyond the analytics domain such as tracking the performance of the entire acquisition funnel
- Develop insights to evaluate marketing effectiveness, inform optimization, and bring a strategic perspective to inform future go-to-market strategies and decisions to drive the greatest impact for SPOS
- Partner across products and across departments, with embedded data scientists, product marketing, and data science leads, and other marketing & automation teams across Square, to develop both holistic and in-depth views of the effectiveness and opportunities of our acquisition efforts

Qualifications
- 4+ years of analytics experience or equivalent
- Experience working on business and product initiatives focused on growth and retention
- Experience working with marketing measurement methodologies and tools, including multi-touch attribution, media mix modelling, and hypothesis testing
- Experience building relationships to influence cross-functional partners with data
- Experience in Excel, SQL and data visualization tools like Looker or Tableau
- Experience with data warehouse design and best practices

**Nice to Have**:

- Experience working with Business and Operations teams such as Marketing, Sales, Account Management
- Experience working on a Growth team focusing on driving acquisition strategies and initiatives
- Familiarity with statistical techniques to solve practical business problems such as predicting churn, LTV, cross-selling, and clustering user archetypes

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. **_Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our _**_I+D page_**_._**

**Perks**

We want you to be well and thrive. Our global benefits package includes:

- Heal