Marketing Content Specialist

Company Description

When you join the TWIS team, you are joining a community of like-minded professionals where your opinions are valued and expected. You will have the opportunity to provide feedback on departmental goals, to work collaboratively with others, and to continuously improve your professional skills. Regardless of your role or your location, you are joining a community where every employee contributes to the evolution of our culture and our brand. Our team is currently looking for a/an:
**Marketing Content Specialist**

**Job Description**:
**What you will do**:

- Develops, implements and manages campaigns/programs to meet engagement objectives and insurance sales targets as per the business plan.
- Assists in the development, implementation and management of retention campaign strategies in order to meet insurance renewal targets as per the business plan.
- Develops and executes a content marketing plan/calendar supporting a variety of channels including e-newsletters, websites, social media, etc.
- Researches, writes, edits, produces, designs, manages production and oversees a variety of marketing communications material (including web, brochures, presentations, articles, video, graphics etc.) to ensure high-quality, error-free content that uses plain language, has relevant content and consistent voice/tone.
- Manages the distribution of various e-communications to customers and prospective customers of TWIS.
- Participates in developing campaigns and projects within allocated budgets and oversees expense allocations to support Marketing strategies and programs for TWIS.
- Deploys campaigns that achieve or exceed engagement targets within allocated budgets and oversees expense allocations to support marketing strategies and programs for TWIS.
- SEO - provide quality content that is highly optimized for search engines.
- Create testing plans to optimize performance of all channels.
- Assists in the development and management of campaign tracking and the communication of results to internal stakeholders.
- Optimizes and maximizes profitability of marketing programs (COA, ROI).
- Identifies and integrates emerging and alternative acquisition channels aimed at improving acquisition effectiveness.
- Manages regular reporting schedules for campaign results and facilitates post-campaign analysis for campaign initiative.
- Identifies the need for TWIS acquisition and retention research.
- Develops creative briefs to launch marketing campaigns and projects effectively and efficiently and assists in managing the design, production and communication of new and existing TWIS products and services.

**Qualifications**:
**What you will bring**:

- A minimum of three years’ experience in a marketing related role.
- Excellent understanding and familiarity with brand management.
- Knowledge of ethical marketing techniques, best practices and associated regulations.
- Experience developing creative briefs, managing creative process with superior project and time management experience to deliver on campaigns and goals.
- Strong marketing/sales acumen, revenue and campaign forecasting.
- Intermediate analytical and strong problem-solving skills.
- Experience in research and benchmarking techniques and understanding data.
- Knowledge of insurance products, industry and trends is considered an asset.
- The ability to communicate in French is considered an asset.
- Knowledge of the Salesforce Marketing Cloud platform, Canva and Adobe design programs is considered an asset.

Additional Information
**What we offer**:

- Competitive salary and bonus structure
- Industry-leading employer-paid group benefits that start on your first day
- Defined benefit pension plan
- 100% coverage of continuing education and licensing fees (including RIBO and AIC courses)
- Flexible work from home and hybrid options
- Opportunities for advancement
- OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will endeavour to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities._
- As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique._

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