Marketing Specialist

Marketing Specialist

We are looking for a creative and ambitious Marketing Specialist to take the lead on all things marketing at Maverick Games. This role is ideal for someone with a few solid years of hands-on marketing experience who is ready to step up, drive strategy, and execute campaigns in a fast-paced startup environment. You'll be the person shaping how our brand shows up in the market and making sure our marketing efforts translate directly into growth.

Key Responsibilities:

• Lead the development and execution of our marketing strategy across digital, social, email, and other channels.
• Build and evolve our brand positioning and storytelling, ensuring consistency across all campaigns and platforms.
• Conduct market research to spot trends, understand competitors, and uncover opportunities to grow our audience.
• Manage and grow our social media presence, from content creation to community engagement.
• Create and distribute marketing materials such as newsletters and promotional campaigns.
• Work directly with design and creative resources to develop compelling content.
• Track and analyze performance of campaigns, using data and insights to continuously improve results.
• Manage and optimize our CRM and marketing database to improve targeting and campaign outcomes.
• Act as the go-to person for all marketing initiatives, working closely with leadership to align efforts with business goals.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree is preferred.
• 3+ years of experience in marketing, with proven experience running campaigns across multiple channels.
• Strong analytical skills and data-driven thinking, with the ability to make informed decisions based on data and metrics.
• Strong written and verbal communication skills, with a knack for storytelling.
• Proficiency in Google Suite (Docs, Sheets, Slides) and marketing tools (Google/Meta ad platforms, CRM, email marketing, social media management).
• Proficient in SEO, Google AdWords, and other digital marketing tools
• Entrepreneurial mindset — comfortable working independently, wearing many hats, and moving quickly.
• Exceptional leadership skills with the ability to manage and inspire a diverse team.

Nice-to-Haves:

• Experience with graphic design tools (Adobe Creative Suite, Canva).
• Familiarity with AI tools for marketing.
• Knowledge of HTML/CSS and basic web development.
• Experience with content marketing and copywriting.
• Experience in managing a contact center or call center is a plus

Life at Maverick Games:
This isn't a "cog in the machine" role — you'll shape the marketing function from the ground up and see your work directly impact the company's growth.

• We are committed to fostering a diverse and inclusive workplace where everyone feels welcome and valued.
• Enjoy a comprehensive benefits package that includes health insurance, retirement plans, and vacation days.
• Our commitment to innovation means you'll constantly be learning and working with the latest tools and strategies. We provide ample opportunities for professional growth and development.
• We thrive in a fast-paced environment where agility and creativity are key. You'll be challenged and engaged every day as we push the boundaries of what's possible.
• At Maverick Games, our small, close-knit team fosters excellent communication and collaboration. You'll have direct access to both colleagues and leadership, ensuring your ideas are heard and valued. Join us for a supportive environment where your contributions truly make a difference.

This is a fantastic opportunity to join a dynamic and fast-paced environment, and to deliver cutting-edge marketing strategies. If you are a motivated, strategic thinker with a passion for technology and marketing, we would love to hear from you.