Cpabc - Digital Marketing Specialist

6 days ago


Vancouver, Canada Chartered Professional Accountants of British Columbia Full time

Position: Digital Marketing Specialist
- Reports to: Director, Communications
- Contract type: Indefinite, Full Time
- Job Summary
- Key Responsibilities:

- Lead the Development and Implementation of Strategic Marketing Plans
- Plan and execute digital marketing strategies in close collaboration with other team members to promote recruitment activities, CPABC’s marquee events, and our professional development program to improve registration.- Update and maintain website content where necessary, ensuring SEO best practices are optimized for lead generation.- Oversee various long-term marketing and communications campaigns by creating, maintaining, and communicating project timelines, schedules, objectives, key messages and cost estimates.- Monitor and analyze campaign performance, providing insights and actionable recommendations to improve engagement, conversions, and overall effectiveness.- Responsible for CPABC’s bi-weekly e-newsletter to members and students, including setting the schedule, corresponding with internal stakeholders, curating content, and preparing the newsletter.-
- Support CPABC’s Marketing and Communications Efforts
- Develop, write, edit, and curate content to support communications channels and campaigns.- Proactively build, develop, and maintain strong working relationships with internal departments, business partners, external agencies, and CPA members.- Update graphics, presentations, and reports as required.- Attend events, video, and photography appointments as required.- Provide other marketing and communication support as required; and- Other duties and responsibilities as assigned.- Key Requirements:

- Knowledge and Experience:

- Bachelors degree in Communications, Journalism, Marketing, Political Science, or equivalent;- Three (3) to five (5) years of relevant / related experience;- Demonstrated Skills and Abilities:

- Strong experience using Microsoft Office, specifically Word and PowerPoint;- Proven project management experience, particular in managing digital marketing campaigns;- Excellent teamwork and collaboration skills with the ability to work independently;- Solid research, problem solving, and critical thinking skills with the ability to identify and analyze industry trends;- Proven written and verbal communications skills;- Process oriented with excellent attention to detail;- Highly organized with the ability to juggle multiple projects and deadlines;- Preferred Knowledge, Experience, Skills and Abilities
- Experience using Adobe Creative Cloud, in particular Photoshop and Auditions;- Experience with basic HTML coding and web publishing (e.g. WordPress);- Experience with SEO optimization;- Why join our team? CPABC offers a balanced and flexible work environment with a competitive compensation package for this exciting and challenging position. At CPABC we live our core values:

- We Are Open_
- We Work Together_
- We Communicate_
- We Improve Every Day_
- We Are Professional_
- We Laugh and Celebrate_
- About CPABC_

**Department**
- External Affairs and Communications**Locations**
- Vancouver**Remote status**
- Hybrid**Yearly salary**
- CAD65,200 - CAD77,450Vancouver
- About Chartered Professional Accountants of BC



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