Destination Development and Event Lead

**Destination Development and Event Lead**

**THE OPPORTUNITY AWAITS YOU**

Reporting to the Manager, Destination Development, the Destination Development and Events Lead is Responsible for developing and delivering events bids on behalf of Tourism Regina and its stakeholders. This role will work closely with stakeholders to create and develop event bids. This position will also work with fellow Tourism divisions, and community stakeholders, to manage and optimize event activation efforts once the bid is won, and for the city's Signature Events. In addition, this role will work to enhance the reputation of Tourism Regina by ensuring the city is activated during signature events: managing exploration and development of tourism opportunities: and providing tourism stakeholder management.

**WHAT YOU WILL DO**

**1. Manage city wide event bid development**:

- Develop and explore tourism opportunities.
- Create and develop event bids.
- Manage stakeholder relations during the bid creation process.
- Deliver final bid product at the highest caliber to Manager.
- Position Tourism Regina as a desirable hosting destination.

**2. Manage the destination and signature event activation by**:

- Work internally with Marketing and Visitor Services team members, and external stakeholders
- to optimize event activation efforts to drive improvements to the visitor experience, increase visitor spend and extend visitor length of stay.
- Maintain awareness and understanding of new opportunities emerging in our city and identifying opportunities to support their viability.
- Facilitate relationships, connections, and opportunities as emerging ideas begin to mature towards economically viable products.
- Encourage the exploration and development of tourism opportunities in high-potential areas of our visitor economy (e.g., Indigenous tourism opportunities and agricultural tourism opportunities).
- Activate the city during marquee and signature events to drive improved visitor economy outcomes and enhance the Regina event experience.
- Maintains brand consistency across multiple communications.
- Attend the Event Activation Committee meetings, along with Manger, Destination Development, to engage with industry stakeholders and encourage event activation across the whole city of Regina.

**Requirements**:
**WHAT IT TAKES**

We live our REAL Core Values: Be original, be a host, Be inclusive, Be proud, Be resilient, Be smart, and Always own it.

**Education and Experience**
- Post-secondary education in Business Marketing, Events, Tourism, or related field required.
- Minimum 1 years of direct marketing, tourism, or events experience. A combination of related education and experience may be considered.
- Knowledge of integrated marketing/promotional campaigns with experience leading content and creative execution which aligns with brand standards.

**Knowledge, Skills, and Abilities**
- Excellent interpersonal skills and ability to work well as part of a team.
- Knowledge of marketing and communications principles.
- Has a passion for our city, Regina.
- Highly motivated and enthusiastic.
- Independent, creative self-starter that’s adaptable and welcoming of new ideas.
- Excellent oral and written communication skills.
- Creativity in developing of marketing concepts and strategies.
- Strong organizational and presentation skills including demonstrated experience in writing business documentation.
- Demonstrated proficiency for managing multiple, complex priorities within demanding timeframes.
- Strong time-management skills and a proven track record of delivering quality results, with attention to details.
- Computer proficiency required including advanced Excel, Word, Outlook, and various marketing platforms (example: Canva).

**Benefits**

**WHY CHOOSE REAL?**

Here at REAL, we can offer unique experiences unlike any other organization:

- Make a difference in your own community.
- Be a part of an industry responsible to create fun and memorable moments for our guests.
- A wide range of employment opportunities to fit your own lifestyle - whether that’s committing to us in a full-time capacity or more of a casual role that is event specific and tailored around your own availability.
- We offer competitive wages and industry standard benefits.
- Matching Group RRSP plan.
- Ability to obtain free tickets to a wide variety of sporting and entertainment events.
- Discounts during events you participate in as a guest.